Examinando por Autor "Rees, Gareth"

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Acceso Abierto
Factores que influyen en la utilización de los servicios de banca móvil en el Perú
(Universidad del Rosario, 2013-12-24) Yamakawa, Peter; Guerrero, Carlos; Rees, Gareth
Mobile banking services are applications that can overcome the limitations of space and time of the banking activities. This study identifies the factors that influence consumer decisions of these services in Metropolitan Lima. To do this, we used an adaptation of the Technology Acceptance Model (TAM), which included external variables selected from previous studies. The results demonstrate that the compatibility with the lifestyle, the perceived usefulness, the perceived ease of use and the personal innovation in IT contribute to increase the intention to use these services.
Acceso Abierto
Instrument selection for a study of sub cultural differences in Peru
(University of California, Institute for Mathematical Behavioral Sciences, 2013) Morales Tristán, Oswaldo; Rees, Gareth
The interest and appreciation of the differences in cultural values between sub groups within countries is becoming relevant for Latin America due to rising urbanization, social tension and the effects of foreign investments and industrialization. However, few studies have sought to differentiate sub cultural values within Latin American countries, with industry and business academia largely relying on studies that use national measures based on mean scores. This paper, through reviewing the extant cross cultural business literature and Peru’s social history, determines the factors necessary for high quality cross cultural research and the issues will be required to be addressed when selecting or developing a suitable research instrument for sub-cultural studies within a nation state. These issues include defining the sub cultures, instrument sensitivity within a national cultural emic, responsiveness to subject’s response styles and an ability to measure the dimensional constructs appropriately.