Examinando por Autor "Reynoso Espinoza, Deivit Wilfredo"

Mostrando 1 - 2 de 2

Acceso Abierto
Conductas elegidas o forzadas a elegir: normas y valores asumidos por los ejecutivos
(Universidad Politécnica Salesiana, 2023-04-01) Reynoso Espinoza, Deivit Wilfredo; Arbaiza Fermini, Lydia
This research describes some of the values and norms that business executives use to choose their behaviors in work, social and family environments. Using qualitative methodology, data collection was conducted with the support of the projective technique called “life history”. The coding and analysis of the applied technique allowed the reporting of norms and values that are in use by executives. Fifty-three executives from companies from different sectors participated in this research. The analyzes show that the executives follow and align their behaviors to norms and values that demonstrate their memberships with the groups. These guidelines have positive and, in others, negative effects for themselves, their family, their co-workers and their friends. Among the first, it stands out that executives seek to demonstrate and demand the profitable use of time, achieve their development and growth of the organization, and achieve leadership positions. Frames of reference for their behaviors with non-positive or ambiguous effects are also observed. Among these, it is shown that executives present as norms and values being willing to sacrifice their family time for the company’s objectives, tolerating conditions of mistreatment and mistreatment, and staying on the sidelines or getting involved as little as possible with the people with whom they work. In this study we describe some NV that are follow by the executives as they ́ve as their own and determining to demonstrate their membership to the group. This demanding nature makes them rationalize and transfer the responsibility for the consequences of their behaviors abroad.
Acceso Abierto
Discusión de los roles de las actividades de la empresa, los consumidores y los grupos de interés en el cambio del valor de las marcas
(Escuela de Posgrado Newman S.A.C., 2023-01-30) Reynoso Espinoza, Deivit Wilfredo; Arbaiza Fermini, Lydia
This essay discusses some of the groups and roles that should be considered in the analysis of brand value changes. The active and passive roles that they have are considered: the activities of the company, the interest groups of the company and the consumers. The activities of the companies are linked to the value of the brands directly through their products, but especially through the experience, identity, and morality of their processes. Stakeholders add the perspective generated by the company's ethical image to the value of brands, such as environmental responsibilities, their integrity, and the creation of shared value. Consumers are the main modifiers of brand value. These not only link the value of the product acquired with the satisfaction of the need, but also add social constructs that identify, distinguish, and can classify companies, modifying their value, thanks to physical and virtual word of mouth (social networks). This essay is especially important because in recent years the number of companies whose brands exceed their traditional assets in value has increased, and additional analysis is needed to understand this phenomenon.