Examinando por Autor "Rivera, Jaime"

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Solo Metadatos
Estrategias competitivas y gestión deportiva: una perspectiva de la Teoría Basada en Recursos aplicada al sector del fútbol
(Universidad ESAN. ESAN Ediciones, 2018-06-01) Quispe, Julio; Rivera, Jaime
Purpose – This research uses the Resource-based Theory as the basis for a model that allows integrating organizational actions with the variables that can moderate directly or indirectly their impact on the high performance of football clubs. Design/methodology/focus – An empirical test was developed in three phases. The first was the linear regression technique. Second a multivariate analysis of covariance (MANCOVA) and the third procedure a regression by least squares in two phases. The objective of using these last two procedures was to evaluate the joint effect of the independent variables on the dependent variables as well as the effects of interaction between them. Findings – The direct and indirect relationships between the organizational and decisional variables foreseen in the model are validated. It also validates the importance of promotional actions of the club to achieve competitiveness based on its performance or results. Limitations/implications – Future research could be replicated in other countries using larger samples with more complex statistical techniques. Also it could be tested if the relationships found can vary according to the cultures or other variables not contemplated in this study can be used. Practical implications – The questionnaire used is a reliable source of information for marketing managers of football clubs since the scales can be used as guides to assess and diagnose their performance-based competitiveness potential. Social implications – Football clubs have a direct development and impact on society. Therefore the implications in the club will fall on the immediate environment (fans and society). Originality/value – This research provides several fundamental contributions to the literature on organizational competitiveness in the sports sector with specific application to football clubs. This is one of the few studies that show that competitiveness is the result of motivational and organizational dynamics and that the success of clubs is based on a more complex phenomenon than just attendance at events. Also it is an investigation in an emerging country which extends the theoretical and practical applicability of the phenomenon studied.
Solo Metadatos
Model for assessing the quality of marketing-management education
(Universidad ESAN. ESAN Ediciones, 2020-06-01) Rivera, Jaime; Alarcón, Victor
Purpose: This study aims to propose and test a model of educational quality in marketing-management by incorporating resource-capability variables that are linked to learning outcomes for students and the competitive positioning of universities. Design/methodology/approach – Drawing on the resource-dependence theory this study develops a comprehensive model for measuring educational quality. A sample comprising Spanish university teachers has been used to test the hypothesised relationships by using a two-stage least squares regression analysis while controlling for the possible effect of the public/private nature of the university. Findings – The results validate the model and show that educational capabilities are reliable variables for predicting the educational quality of marketing-management programmes at Spanish universities. Research limitations/implications – Similar to all educational research studies certain problems have been acknowledged with respect to the data and the theoretical constructs that are used in the study. Future studies can replicate this study’s model by using more direct objective measures of the theoretical constructs and extend the study to other countries with different educational contexts. Practical implications – The results provide guidance to marketing teachers at a university in designing high-quality marketing-management educational programmes and in developing self-diagnostic tools that can determine a university’s likelihood of competitive success. Originality/value – This study is one of the few studies to apply the resource-dependence theory to the analysis of the variables associated with the quality of marketing-management education. In doing so the study presents original multiitem scales to improve the measurement of model constructs.