Examinando por Autor "Serida Nishimura, Jaime"

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  • Miniatura
    ÍtemSolo Metadatos
    Adopción e implementación del comercio electrónico por empresas medianas en el Perú: un estudio de casos
    (Universidad ESAN. ESAN Ediciones, 2002-12-30) Yamakawa Tsuja, Peter; Serida Nishimura, Jaime
    This paper examines the factors associated with the adoption of electronic commerce and the relationship between these factors and the degree of implementation of this technology in medium-sized companies in Peru. It does so base on the empirical evidence provided by companies that represent successful experiences in the use of electronic commerce. Also, in response to the need to use a unit of measurement different from the binary one adopts/does not adopt to establish the degree of implementation of the technology of electronic commerce, this research presents a measurement proposal that considers four dimensions: volume, diversity, amplitude, and depth. The framework of analysis comes from the theory of the diffusion of innovations.
  • Miniatura
    ÍtemAcceso Abierto
    Using the theory of planned behavior to predict nascent entrepreneurship
    (Consejo Latinoamericano de Escuelas de Administración, 2011) Serida Nishimura, Jaime; Morales Tristán, Oswaldo
    This study focuses on the factors that lead individuals to create new ventures. It draws on the social psychology literature and applies the theory of planned behavior to understand and predict nascent entrepreneurship. To test the integrity of this theory in predicting entrepreneurial behavior, this study uses data from the Global Entrepreneurship Monitor (GEM) research program in Peru. The findings of the study provide partial support for the theory. Implications of these findings are discussed.