JEFAS (antes Cuadernos de Difusión) Vol. 7 Nº 13 (2002)

URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4109

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    Adopción e implementación del comercio electrónico por empresas medianas en el Perú: un estudio de casos
    (Universidad ESAN. ESAN Ediciones, 2002-12-30) Yamakawa Tsuja, Peter; Serida Nishimura, Jaime
    This paper examines the factors associated with the adoption of electronic commerce and the relationship between these factors and the degree of implementation of this technology in medium-sized companies in Peru. It does so base on the empirical evidence provided by companies that represent successful experiences in the use of electronic commerce. Also, in response to the need to use a unit of measurement different from the binary one adopts/does not adopt to establish the degree of implementation of the technology of electronic commerce, this research presents a measurement proposal that considers four dimensions: volume, diversity, amplitude, and depth. The framework of analysis comes from the theory of the diffusion of innovations.
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    Hospital Nervios de Acero: la excepción confirma la regla..., ¿las excepciones también?
    (Universidad ESAN. ESAN Ediciones, 2002-12-30) Tateishi Saito, Víctor
    This work studies the case of a hospital specialized in neurological surgery and how top management in order to improve their services, decides to hire three specialized doctors with studies abroad, with special considerations causing conflicts between colleagues because the rules do not, they were given to everyone equally.
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    Plásticos Forte S.A.
    (Universidad ESAN. ESAN Ediciones, 2002-12-30) Mendiola, Alfredo
    This is a case study in which a consultant analyzes the possibility of his client entering the Peruvian plastics market through a strategic alliance with Plásticos Forte a Peruvian capital company dedicated to the manufacture import and sale of plastic items. To this end the economic situation of Peru the plastics sector and the situation about Plásticos Forte company are analyzed. 
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    ÍtemDesconocido
    La transición hacia la mediana empresa y el desarrollo exportador: el caso de Acrimetal en el Perú
    (Universidad ESAN. ESAN Ediciones, 2002-12-30) Roca Tavella, Santiago; Vargas Becerra, Braulio
    The present case study discusses the relevance of competitive small business as a seed of endogenous productive development and natural way for the emergence of medium-sized enterprises. After analysing the business structure in Peru and identifying the elements that inhibit growth, it examines the origin and trajectory of Acrimetal, a small leading company in the manufacture of mannequins that despite the limitations of the environment has managed to overcome the survival and develop an expectant position to undertake its transition towards medium-sized businesses and export activity. The empirical evidence found allows, through the notion of Schumpeterian underdevelopment, to explain the nature of the risks that Acrimetal and other non-technical industries face when they intend to participate in international trade and direct their efforts to large and high purchasing power markets, where their organization productive and lack of commercial links prevent them from capturing surpluses.