Journal of Economics, Finance and Administrative Science

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4090

La Journal of Economics, Finance and Administrative Science (JEFAS), de la Universidad ESAN, es una publicación académica de acceso abierto que presenta investigaciones revisadas por pares en administración, economía y finanzas, con un enfoque en el contexto latinoamericano e iberoamericano. Fundada en 1992 como Cuadernos de Difusión, en 2009 cambió de nombre a su actual denominación como JEFAS. Ha evolucionado en colaboración con importantes editoriales, como Elsevier y actualmente Emerald Publishing. La revista publica investigaciones de alta calidad sin costo para los autores, con el respaldo de ESAN y su compromiso con la difusión del conocimiento científico y académico, y la práctica gerencial.

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Filtros

1992 - 19935

Ajustes

Fecha de finalización: 1999Tema: search.filters.subject.Planificación estratégica

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Mostrando 1 - 5 de 5
  • Miniatura
    ÍtemSolo Metadatos
    Banco Canaima en la encrucijada: la nueva era estratégica
    (Universidad ESAN. ESAN Ediciones, 1993-12-30) Zavatti, Elvis
    This case study develops the decision that must be made by the directors of a Venezuelan bank, Banco Canaima, in an unsophisticated market with a small number of competitors in the face of a reform of the financial system. It discusses what new strategy will be in the short, medium and long term and what direction the company should take: continue to grow or consolidate, as well as the concrete actions that would be taken in each case to implement the chosen strategy and to face the changes in the financial system and the increase of local and foreign competition. The purpose of this case study is to teach students the different obstacles that stand in the way of planning to change an organization’s strategy. Finally, marketing concepts may also be applicable to the activities of the banking sector.
  • Miniatura
    ÍtemSolo Metadatos
    Construcción de escenarios cognoscitivos basados en tendencias cualitativas
    (Universidad ESAN. ESAN Ediciones, 1993-12-30) Scheel, Carlos
    This study offers a model for the construction of cognitive scenarios based on a systemic approach, and on the identification, tracking and projection of qualitative trends. The model is part of the exploratory strategy of a flexible knowledge-bases decision support system, designed by the author himself to handle unstructured environments. The concept of cognitive scenarios is based on qualitative trends and provides an effective and functional frame of reference for decision makers who need to project complex situations over long periods of time and in which many factors affect the behavior of the results. It is concluded that cognitive scenarios generate a series of intuitive behavioral patterns able to support strategies that, in general, are not able to be managed by conventional descriptive or normative models. In addition, cognitive scenarios provide a stronger support to develop strategic policies for decision makers.
  • Miniatura
    ÍtemSolo Metadatos
    Mextex S.A. estrategias administrativas: pequeñas empresas
    (Universidad ESAN. ESAN Ediciones, 1993-12-30) Anzola Rojas, Sérvulo
    It presents the case of a small business that faces a diverse problem at the internal and external levels, for which the manager requests the opinion of experts. It is provided information about production, finances, market, marketing strategies, distribution and sales; in addition to data related to personnel control and public relations. Among the causes of the company's difficulties seem to be the inadequate sales system, the dependence on a single customer, the poor organization of production and the little automated control system. It offers the student the opportunity to apply tools and techniques of a strategic nature, with an emphasis on planning and controlling, in a small or medium-sized company that lacks coordination and integration within each area and the company as a whole. To facilitate the analysis, a scheme is included for the formulation, identification and definition of a business strategy.
  • Miniatura
    ÍtemSolo Metadatos
    Caribbean Veneer Company
    (Universidad ESAN. ESAN Ediciones, 1993-04-30) Bornás Huerta, Rafael V.
    Case study of a small company founded in 1987 by «amateur" entrepreneurs who entrusted their management to operational executives used to «command done» without considering the importance of a plan and without basic technical information. The objective is to apply operational research to a production process of a company seeking to establish a level of input-process-product combination that maximizes the company's income or profit and /or minimizes its operating costs. Simple and easily interpreted mathematical models are used. The case claims the importance of guiding the production manager towards basic analytical information that allows him to identify the current state of the company and its resources in order to make technically feasible and economically profitable decisions. It shows that the application of the operational investigation does not imply the modification of the installed capacity of the company; on the contrary, their solutions correct the greater or lesser use of that capacity, bringing the input-output relationship closer to the maximum usable, which implies greater profits.
  • Miniatura
    ÍtemSolo Metadatos
    Mercadeo informal estrategia de pequeña empresa: la necesidad obliga
    (Universidad ESAN. ESAN Ediciones, 1992-03-30) Gastañaduy, Alfonso
    It presents the case of a textile entrepreneur facing a difficult situation due to the oversizing of his business and the neglect of marketing variables, at a time when inflation levels are high and a sharp recession process is beginning. Forced by necessity, he has to close two of his four stores, liquidate his garment factory and return to informality. After taking a marketing management course at a prestigious institution, he sets about the task of preparing his strategic planning. The case is a good opportunity for students to deepen their understanding of the strategic planning process: the mission; the situational analysis, risks and opportunities of the general environment of the country and the competitive environment (strengths and weaknesses); and finally the objectives and strategies, all within a framework of free importation in a market economy context.