Journal of Economics, Finance and Administrative Science

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4090

La Journal of Economics, Finance and Administrative Science (JEFAS), de la Universidad ESAN, es una publicación académica de acceso abierto que presenta investigaciones revisadas por pares en administración, economía y finanzas, con un enfoque en el contexto latinoamericano e iberoamericano. Fundada en 1992 como Cuadernos de Difusión, en 2009 cambió de nombre a su actual denominación como JEFAS. Ha evolucionado en colaboración con importantes editoriales, como Elsevier y actualmente Emerald Publishing. La revista publica investigaciones de alta calidad sin costo para los autores, con el respaldo de ESAN y su compromiso con la difusión del conocimiento científico y académico, y la práctica gerencial.

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    Responsabilidad social corporativa: qué se hace y qué debe hacerse
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Solano, David
    Corporate Social Responsibility has caught the attention of the business community worldwide because consumer and capital markets now champion or punish a company for its relationship with its environment. But this approach is still new and has several defects: it’s reactive, excessively focused on mass media, it’s not specialized, it confuses Public Relations with Social Responsibility, etc. This shows not only little knowledge of the basic concepts but also of the main reason underlying any Social Responsibility process: a sustainable improvement in the relationship with the population as a foundation for sustainable development. In order to achieve this it is necessary to have clear objectives, an clear definition of the target audience, and well designed action plans. Only then will we be able to assess the success or failure of our intervention.
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    Coppermine: riesgos de la no concentración
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Jáuregui, Kety; Centeno, Adolfo; Solano, David
    Major greenfield mining projects are usually surrounded by conflict between the mining company and neighboring communities caused as much by the operator’s mistakes as by anti-mining coalitions and other organized groups rallied around sustainable development issues. For four years while preparation work was underway the mining company put into practice several strategies aimed at addressing claims, including participatory workshops all the way to hiring anexpatriate professional expert charged with addressing environmental issues. A few months before the beginning of mine operations however tension peaked. A multi-sector technical commission was set up including government, residents and company representatives. The technical committee has already issued its report on the issue, including recommendations to keep a watchful eye on the company’s operations. In view of such developments, Coppermine must reframe its policies and strategies.
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    Oro de los Andes
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Morán, María Rosa
    This case study poses the problem of a mining company and their activities in the Ancash Department. Despite the vast quantity of natural and cultural resources in the region, the communities are not developed, lacking government services and access routes. In this context,the company decides to enact a program that would increase tourist activity, with the intention of generating more wealth in the region, and as a means to develop competitive advantages and a sustainable source of income and employment for the community.
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    Una misión educativa
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Brown, Ofelia
    This case study describes an initiative by a computer engineer to develop an innovative teaching method. The company providing financial support has as their sole motivation the altruistic purpose of improving education in Peru. After enacting the program, the people involved decided to forma non-profit association in order to collect donations and assure the resources that will allow the project’s expansion. The story unfolds in the city of Lima, Peru, in May of 2005.
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    Las empresas ante su desafío histórico: de la acumulación egoísta a la responsabilidad social
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Dejo, Federico
    When the first productive organizations of the pre-industrial era appeared, man noticed that the development of these organizations had a negative impact, especially in terms of labor exploitation. However, man also foresaw the positive impacts: wealth and diversity of goods and products. This led later on, to the discussion of which role the companies must play inthe development of society. Socialist movements and subsequent revolutions tried to eradicate labor exploitation within the corporate world. But socialism’s failure to eliminate social injustice only strengthened the capitalist model. The manner in which most companies perform their activities, based solely on profit, threatens to eradicate not only wage earners, but theplanet it self. As a response to this, the concept of Socially Responsible Companies (SRC),emerging with great strength in the past decade, constitutes a rational and viable alternative in order to achieve a sustainable, desirable and necessary type of development.
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    Pulpochoque: un caso de responsabilidad empresarial
    (Universidad ESAN. ESAN Ediciones, 2006-12-30) Solano, David
    As in many other localities within Peru, Pulpochoque received investments that did not generate population development, as said investment were economic-oriented and did not take into account the needs of people. The gap between the interests of both actors (the company vs. the people), deepened by personal feelings, created an attitude of rejection towards Chochomin mining company (Chinese capitals) and its staff. Julio Concha, the company’s new head of community relations, has to face this hard situation and restart activities that were paralyzed by the population. This case is based on real facts and shows that personal attitudes and approach can often be keys to open or chains to close the doors of social consensus activities.
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    Recursos actuales y necesidades futuras: el caso de Santiaguito
    (Universidad ESAN. ESAN Ediciones, 2007-12-30) Del Castillo, Carlos
    Santiaguito is a district in Peru’s northern Andes. In this paper we identify a number of opportunities to channel efforts towards its development. However, and as it is often the case, only the most explicit and obvious variables guide the development planning and management cycle. A non factual prospective analysis exercise allows to imagine a future situation that can be totally different from the originally proposed long-term vision. The available information is used with certain diagnosis and planning tools and then the outcome is compared with reality and hypothesis for the future.
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    Modelos de inversión social para empresas mineras: experiencias y propuestas
    (Universidad ESAN. ESAN Ediciones, 2007-12-30) Mogrovejo Álvarez, Mirella; Pimentel Bernal, Renato; Zúñiga Huamai, Alfredo
    Peru is experiencing a boom through growing mine operations and projects. This has created expectations among the benefi ts that activity may create for the mines’ neighboring communities. Although in most cases results have not been very encouraging, this paper seeks to demonstrate whatever progress has been made in the mining companies’ social management, and the scope of their proposals for improvement by presenting and comparing successful social investment models used in Peru in recent years. It also examines the issue of the mining industry’s voluntary contributions, social contributions and social trust funds, and explains how the money is allocated.
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    Matemáticas en el Perú: un caso de responsabilidad social
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Arias, Norma
    A renowned corporate group states that there is a very important relationship between the development and the educational level of a people, and so decides to improve the mathematics school program as a way to improve academic performance. It starts by developing school texts with a new methodology and then, sponsored by other companies, it donates them to public educational institutions around the country. Shortly after, the program, Math for Everyone, seeks to increase its coverage and leaps to a virtual format, with an interactive proposal geared towards fun and games in order to catch the child and teenager’s attention.
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    La empresa socialmente responsable: una propuesta de autoevaluación
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Alcabés, Nissim
    The author proposes that corporations should self-evaluate the degree to which their performance towards their personnel, society and the nation is rated as socially responsible. He suggests 10 self-evaluation variables and a final overarching criterion. Quoting professor Sumantra Ghoshal, the author points to the need to review theoretical concepts that may have somehow dehumanized corporate management.