Revistas
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4079
Esta subcomunidad reúne los artículos publicados en las revistas de ESAN: Journal of Economics, Finance and Administrative Science (JEFAS) y Giuristi: Revista de Derecho Corporativo. La búsqueda y acceso es a cada artículo en particular y se accede al texto completo mediante un enlace externo que redirige al archivo correspondiente en el portal de revistas de ESAN.
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Ítem Solo Metadatos Compañía Minera Malú S. A.: un caso de evaluación de inversiones(Universidad ESAN. ESAN Ediciones, 2002-06-30) Mendiola Cabrera, Alfredo; Villanes Vergara, LizThis study addresses the case of a mining company that needs to evaluate the feasibility of a new attractive prospect in the Callejón de Huaylas, department of Ancash, for having estimated gold reserves of 1.4 million ounces. Attending to this objective, it sets out in detail the set of variables to be considered for the evaluation: exploration period, detail engineering need, estimation of the ore grade and exploitation period, investment requirements, operation, and administration costs, financing needs, and taxes pressure. With these data and an intermediate assumption about the price of gold, it is established that the project would be viable with an investment of 40% of own resources and 60% of resources of third parties with an interest rate of 9%. A fall in the price of gold would force an increase in the proportion of own resources.Ítem Solo Metadatos La derrota del marketing: ¿realidad o nuevos desafíos gerenciales?(Universidad ESAN. ESAN Ediciones, 2002-06-30) Cracco , EtienneAs a result of its own research, the exhibitor systematizes the mistakes that companies usually make when applying new marketing strategies. It describes thirteen big mistakes based on the real experience of prestigious companies in Europe and the United States, explains the reasons for the failures and establishes the lessons that can be drawn from them. The sources of errors are discovered in the inadequate management of market analysis, business and organizational culture, information systems, the technological factor and communication channels.Ítem Solo Metadatos Pequeña empresa: estrategias sistémicas para el crecimiento de un entorno global(Universidad ESAN. ESAN Ediciones, 2002-06-30) Roca Tavella, Santiago; Vargas Becerra, BraulioThis article takes stock of the neoliberal essay in Peru and raises the need to promote national growth based on an endogenous vision and a national strategy of systemic competitiveness that enhances the collective effort of domestic actors, especially small businesses, so that the country can assess changes in the environment instead of succumbing to them. It ends by formulating a general and orderly framework of development policies that will serve as a guide for the design of systemic strategies and for the growth and consolidation of small businesses, in what constitutes the step from an existentialist approach to an approach that prioritizes competitive viability and growth based on high-value exports.Ítem Solo Metadatos Hospital Nervios de Acero: la excepción confirma la regla..., ¿las excepciones también?(Universidad ESAN. ESAN Ediciones, 2002-12-30) Tateishi Saito, VíctorThis work studies the case of a hospital specialized in neurological surgery and how top management in order to improve their services, decides to hire three specialized doctors with studies abroad, with special considerations causing conflicts between colleagues because the rules do not, they were given to everyone equally.Ítem Solo Metadatos La transición hacia la mediana empresa y el desarrollo exportador: el caso de Acrimetal en el Perú(Universidad ESAN. ESAN Ediciones, 2002-12-30) Roca Tavella, Santiago; Vargas Becerra, BraulioThe present case study discusses the relevance of competitive small business as a seed of endogenous productive development and natural way for the emergence of medium-sized enterprises. After analysing the business structure in Peru and identifying the elements that inhibit growth, it examines the origin and trajectory of Acrimetal, a small leading company in the manufacture of mannequins that despite the limitations of the environment has managed to overcome the survival and develop an expectant position to undertake its transition towards medium-sized businesses and export activity. The empirical evidence found allows, through the notion of Schumpeterian underdevelopment, to explain the nature of the risks that Acrimetal and other non-technical industries face when they intend to participate in international trade and direct their efforts to large and high purchasing power markets, where their organization productive and lack of commercial links prevent them from capturing surpluses.Ítem Solo Metadatos Global strategies for domestic firms in emerging economies in a world of multinationals: toward a model(Universidad ESAN. ESAN Ediciones, 2002-12-30) Li, MingfangAn issue little studied in the field of global strategic management is that of the strategies that local companies in emerging economies must adopt to effectively face the challenges of a globalized economy replete with multinationals. This article explores key dimensions of local business strategies, reviews the main elements of business strategies, corporate strategy, global orientation and the mixture of competitive approaches. It then integrates these dimensions and strategic elements into a conceptual framework that identifies viable types of strategies so that local companies in emerging economies can compete effectively with their powerful and resource-rich counterparts. The research considers previous contributions, limitations and future lines of research.Ítem Solo Metadatos Control Quality S.A.(Universidad ESAN. ESAN Ediciones, 2003-12-30) Tateishi Saito, VíctorThis work studies the case of the multinational company Control Quality Ltd., leader in quality control in mining and food products. And the case of Oscar Perez who assumes the supervision of one of the laboratories whose main function is to request materials for the proper functioning of their premises.Ítem Solo Metadatos Estudio semiótico de la relación entre estilo de comunicación y liderazgo: el caso del presidente Alejandro Toledo(Universidad ESAN. ESAN Ediciones, 2003-12-30) Brown Gutiérrez, OfeliaThrough semiotic analysis, it is possible to know the symbology that a subject makes of his interpretation of the relations with the universe. This study is a first approach to the analysis of the symbolic world of Alejandro Toledo, expressed in his verbal and non-verbal language. It has sought to establish the relationships between leadership and communication style, as well as the role played by administrative language in the exercise of authority and power. To that end, fragments of the president's speeches have been analysed, from the pre-electoral phase to July 2003, and from the constants found, it has been possible to deduce its symbology and identify those aspects that affect the perception that citizens have of it.Ítem Solo Metadatos Portafolio de marcas: un marco conceptual(Universidad ESAN. ESAN Ediciones, 2003-12-30) Chailan, Claude; Boyer, André; Calderón Moncloa, Luis FelipeIn the last twenty years, the knowledge of the brand has been considerably enriched, in tandem with the importance it has acquired. But it is necessary to deepen in one aspect of this topic: the relationship between the brands of the same company from the perspective of the organization of their respective territories. This dimension has been very little studied, although it is part of the day-to-day of the managers, who wonder about the most relevant brand strategies to achieve success. The methodological works emphasize the need to operationalize the concepts to allow their measurement. The relationship between unobservable concepts (for example, performance and brand portfolio) is estimated through the study of the empirical relationship in three certain dimensions of these concepts. Thus, finding the measurable dimensions of a concept allows us to account for it and measure some of its components. This article proposes to operationalize the concept of brand portfolio and highlight its measurable dimensions.Ítem Solo Metadatos Fertronic: aprendiendo del pasado ¿éxito del futuro?(Universidad ESAN. ESAN Ediciones, 2004-06-30) Wakabayashi, José Luis; Borda, ArmandoThis work describes the trajectory of a company in the IT sector, which as small parts and accessories provider becomes one of the 150 largest companies in Peru. While explains the growth strategies applied by this company, over more than fifteen years of operation, also exposes the evolution that has followed the businesses linked to information technologies in Peru. Far from presenting facts concluded, the case reaches the present and invites the reader to suggest approaches to face recent trends.
