Revistas
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4079
Esta subcomunidad reúne los artículos publicados en las revistas de ESAN: Journal of Economics, Finance and Administrative Science (JEFAS) y Giuristi: Revista de Derecho Corporativo. La búsqueda y acceso es a cada artículo en particular y se accede al texto completo mediante un enlace externo que redirige al archivo correspondiente en el portal de revistas de ESAN.
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Ítem Solo Metadatos Pequeña empresa: papel de nuevo gerente de marketing Escobita Nueva(Universidad ESAN. ESAN Ediciones, 1992-03-30) Fischer, Konrad; Gastañaduy, AlfonsoIt presents the case of a family-owned garment company whose development has responded more to the founder's desire to provide his family with a sufficiently comfortable living than to the entrepreneurial vision that would have allowed it to respond to market signals, which has led the company to lose ground to the competition. The organization of production is described; the market strategy: product, price, distribution and sales, promotion and advertising; the characteristics of the market and the competition; and the financial situation. When the founder's son takes over the business, he evaluates this situation and considers different alternatives for action: specializing in a new product line; maintaining the same product line, but with new designs; entering other markets; changing its pricing policy; its distribution and sales system, as well as promotion and advertising. The discussion of the case can be oriented towards the analysis of these options.Ítem Solo Metadatos Laboratorios Senosiain S.A. de C.V.: primero la familia y después el negocio(Universidad ESAN. ESAN Ediciones, 1992-09-30) Espinosa Gamboa, Emilio L.The present case is about the evolution of a family business whose beginning dates back to the early XX century. Having been a modest provincial pharmacy, over the years it became one of the most important pharmaceutical laboratories in Mexico. The main objective of the case is to detect the business strategy that has prevailed in each of the stages corresponding to the three generations of the Senosiain family and to explore how the strategy, both familiar and business, could be modified as a vision for the future, thinking about the imminent maturity of the next generation, and considering the profound changes that could occur in the environment, both national and international. In addition, it is worth highlighting the value of the strategic definition of a company, rebuilding and analyzing its tradition and its historical development as additional elements to evaluate its forces, weaknesses, values, among others. This case may also be suitable for discussing and analyzing the peculiar problems and characteristics of family businesses.Ítem Solo Metadatos The impacts of intellectual capital on financial performance and value-added of the production evidence from Chile(Universidad ESAN. ESAN Ediciones, 2021-06-30) Acuña-Opazo, Christian; Contreras González, OscarPurpose. The purpose of this paper is to analyse the direct impacts on financial performance and the added value of production in family businesses, considering the efficiency of intellectual capital as determining variables. Design/methodology/approach. A comparative analysis between family businesses (FB) and non-family businesses (NFB) is proposed to explore significant differences in the impacts on financial performance and added value of companies, through multivariate techniques. It contributes to the literature on the family business, and its performance from an analytical framework that incorporates the theory of intellectual capital and the measurement of its impact. Findings. The findings show that the value-added coefficient of intellectual capital (VAICTM) is a determining factor in the financial performance of companies and, to a greater extent, in the FB than in their NFB counterparts. It is also verified that the efficiency of intellectual capital in the FB has a direct and greater relationship with the value added of production (VAEmp), with respect to non-family businesses, being an important factor in predicting the performance of companies. Practical implications. The findings allow us to conclude the importance of efficient management of intangible factors in companies, such as intellectual capital, becoming a competitive advantage factor. Originality/value. The document explores the relationship and impact of VAICTM in family businesses that belong to an emerging economy and demonstrates the existence of differences between FB and NFB, at the level of intangible factors under a comparative analysis.Ítem Solo Metadatos Megapool S.A.: reconstructing a construction company(Universidad ESAN. ESAN Ediciones, 2004-06-30) Arbaiza, LydiaMegapool Ltd. is a family business located in Lima, Peru, specializing in the construction of Jacuzzis and saunas. It was created in 1987 to develop general activities in the field of construction and construction supervision, import, distribute and sell materials and accessories and perform other economic activities permitted by Peruvian law. In August 1999, its CEO sought a consultant to reorganize the company and solve its financial problems, as well as to face the growth stage of the business. The consultant must be able to develop a proposal for the reorganization of the company, which implies the analysis of the main areas of the company, as well as the situation of human resources.
