2. Publicaciones

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068

Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional

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Solo Metadatos
10 years of service quality measurement: reviewing the use of the SERVQUAL instrument
(Universidad ESAN. ESAN Ediciones, 2002-12-30) Nyeck, Simon; Morales, Miguel; Ladhari, Riadh; Pons, Frank
In 1988, Parasuraman, Zeithaml, and Berry developed an instrument to measure the quality of service. Since that date, this instrument has been used in numerous studies on different industries and in different countries, both by academics and professionals. However, despite its wide dissemination, few studies deal with the dimensionality and validity aspects of this measurement scale. This article describes the practices observed in relation to these aspects through the analysis of the studies that SERVQUAL has used during the last ten years. From a sample of 60 empirical studies using the SERVQUAL scale, the main aspects of validity dealt with by each author are analysed, using an analysis template adapted from the study of Stokes and Miller (1975). Based on the available data, the study suggests that the scale developed by Parasuraman, Zeithaml, and Berry (1988) does not present a stable dimensional structure of five factors. Finally, the article evaluates the influence of the characteristics of the research design on the reliability of SERVQUAL.
Acceso Abierto
A holistic model of education quality in marketing management: an exploratory testing in Spanish universities
(Universidad ESAN, 2010) Rivera-Camino, Jaime
Over the last decades, education quality (EQ) assurance has emerged as an important public policy issue. Unfortunately, there is still no agreement on the following issues: EQ definitions, essential assessment indicators, and the fundamental suitability of the models proposed. To fill this vacuum, we propose an EQ model that empirically identifies the resource-capability variables linked to learning outcomes of students, and their association with the competitive positioning of universities.
Solo Metadatos
A propósito de la privatización de Petroperú: negocios independientes o integración vertical
(Universidad ESAN. ESAN Ediciones, 1995-06-30) Roca, Santiago
It analyzes the various sales modalities raised in view of the privatization of the state oil company, Petroperú, mainly the modality of subdivision into independent businesses proposed by the Special Committee for the Promotion of Private Investment (Cepri) of this company. It finds that, apparently, the oil industry needs to operate vertically integrated; however, this possibility must be determined based on the market, the interlinking between the parties and the objectives to be achieved for the benefit of the country. On the other hand, the plan presented by Cepri combines transfer of ownership, strategic alliances with oil operators, concession and license mechanisms, but it would also establish the obligatory of a series of long-term contracts and regulatory mechanisms that would replace the internal transactions of an integrated system. Other options that could generate positive results are also analyzed, provided the necessary regulations are in place. Finally, it points out that in order to decide the best form of privatization, not only the costs, risks and business potential of each option must be evaluated, but also the political consequences and the benefits that the State would obtain from each one of them.
Solo Metadatos
A propósito del enfoque BCG
(Universidad ESAN. ESAN Ediciones, 1992-03-30) Esteves Dejo, Martha Cecilia
It raises some of the limitations of the Boston Consulting Group (BCG) method, a successful consulting product considered a simple tool that helps to comprehensively understand the decisions a company makes about its future. To this end, the validity of the concepts on which it is based, its goodness as an analysis tool and the applicability of its recommendations are discussed. The three central concepts that support the theoretical framework of the BCG are analyzed: the experience curve, the product life cycle and the portfolio balance, and the main objections to the strategic options derived from it are raised. The general propositions derived from the growth-participation matrix are discussed and two aspects are dealt with in detail: the validity of the strategy recommended by the BCG for "dog" businesses and the limitations that the product life cycle imposes on marketing managers.
Solo Metadatos
Abuso de poder económico, acaparamiento y especulación
(Universidad ESAN, 2021-12-11) Stucchi, Pierino; Ballon Estacio, Fernando
This article addresses the recent legislative developments on the crimes of abuse of economic power, hoarding and speculation in the Peruvian jurisdiction, as well as the inconvenience that its validity represents for the proper development of free competition policies. It is concluded that, contrary to what is recommended by international standards, the requirements of regulatory quality have not been met in the context of a pandemic.
Solo Metadatos
El acceso a créditos por parte de familias de comunidades campesinas y nativas en el Perú
(Universidad ESAN, 2024-06-29) Panduro Chafloque, Fiorela del Rocío
Access to credit could be one of the main challenges for families residing in Andean and Amazonian regions, due to the lack of documentation suppor ting their economic or commercial activities. In this regard, the study of an economic dynamic that could be positively viewed by the financial and ban king system is proposed. This, in turn, would encourage an improvement in the living conditions of the country's rural and indigenous populations if the land titling process, which previously belonged to the communities to which they belonged, is amplified. The analysis of a complex social, cultural, legal, and economic condition allows detailing positive elements that impact the national economy tangibly.
Solo Metadatos
Un acercamiento al concepto de cultura
(Universidad ESAN. ESAN Ediciones, 2006-12-30) Podestá C., Paola
The following article, derived from a research conducted in an organization that belongs to the airline industry, intends to approach the concept of Culture from two theoretical viewpoints, and propose a possibility of analysis from the relation between relevant concepts of such perspectives. These afore-mentioned relations are also proposed as a reference to study cultural change in organizations. The central question impacts the concept of organizational culture and enhances a reflection: Is cultural transformation possible in an organization?
Solo Metadatos
Actividad empresarial y rol promotor del estado en la constitución peruana de 1993
(Universidad ESAN, 2022-06-24) Gasco Valer, María del Carmen
This article proposes a constitutional approach of the role of Government in Economy, and the principle of subsidiarity in the 1993 Peruvian Constitution. The proposal discusses the generally accepted notion of promotion in Public Law, as a reference to establish when Government can develop business activity within the framework of the 1993 Constitution. The discussion adopts the point of view of the Public Law to analyze the principle of subsidiarity of Government when it comes to developing business.
Acceso Abierto
Actualización del valor de la deuda agraria : análisis legal de las resoluciones del Tribunal Constitucional
(Universidad ESAN, 2018) Martínez, César; Flores, Daniel; Henríquez, Renzo; Salazar, Pío
En 1969, la expropiación de tierras en el marco del proceso de reforma agraria originó las figuras legales de la deuda agraria y de los bonos con los que se pretendía pagarla. Sin embargo, los tenedores nunca pudieron hacer efectivos los bonos, pues en la década de 1980 la inflación pulverizó su valor y el Estado dejó de honrarlos. Hasta hoy, la mayor parte de esos bonos no ha sido pagada, lo que ha generado el creciente reclamo de los expropiados. En 1996, el Congreso aprobó una norma que estipuló que los bonos de la deuda agraria fueran pagados a su valor nominal. Los tenedores, a través del Colegio de Ingenieros del Perú (CIP), plantearon una demanda de inconstitucionalidad ante el Tribunal Constitucional (TC), que les dio la razón. Su decisión, sin embargo, se limitaba a recusar aquella forma de pago nominal y establecía que los bonos debían pagarse conforme a un criterio que permitiese la actualización de su valor al momento de pago, pero sin determinar los criterios técnicos que el Estado debía seguir para ello. Ante este vacío, el CIP formuló un nuevo recurso al TC, que esta instancia resolvió disponiendo que se aplicase un método de dolarización, junto con una tasa de interés, para la actualización del valor de los bonos. Justamente, la controversia surgida en relación con los fundamentos de esta nueva decisión del TC motivó el interés en realizar un análisis que permita determinar si esta resolución fue emitida conforme a los deberes y las atribuciones del TC.
Solo Metadatos
La administración del desarrollo sostenible en el contexto de la economía social de mercado
(Universidad ESAN. ESAN Ediciones, 2007-12-30) Vera, José Carlos
The theory of market social economy appears neatly when dealing with environmental conservation and the search for the wellbeing of the underprivileged. These concepts have been used in various countries and today it is possible to see countries that carefully watch over their environment and have achieved signifi cant social balance. Peru has not been alien to environmental and social concepts and for more than four decades has establishes organizations, designed policies and enacted laws to look at these issues. However, the outcomes have been limited. Among the reasons that explain the ineffectiveness of such regulations and institutions perhaps among the most important are the lack of effective oversight and control over economic agents, and an ineffi cient design of the ways to attain goals through regulations and institutions. For that reason, this paper proposes policy options to correct market outcomes and a way to build institutions that will allow to accomplish the desired goals.
Solo Metadatos
La administración pública en Gran Bretaña
(Universidad ESAN. ESAN Ediciones, 1993-12-30) Plowden, William
This article focuses on the central national government of Great Britain. It outlines the most important permanent features of the British administration, those which have remained constant over the past hundred years or so. It then describes the major changes in the public service between 1960 and 1970 and during the government of Margaret Thatcher. It also discusses some unresolved issues and identifies key lessons learned on how to reform and maintain an efficient public administration. Furthermore, it is explained that the British civil service has been altered by accession to the European Community, because their laws restrict the formulation or implementation of British public policies. Finally, thirteen essential elements for an effective civil service in a modern democratic state are mentioned.
Solo Metadatos
Adopción e implementación del comercio electrónico por empresas medianas en el Perú: un estudio de casos
(Universidad ESAN. ESAN Ediciones, 2002-12-30) Yamakawa Tsuja, Peter; Serida Nishimura, Jaime
This paper examines the factors associated with the adoption of electronic commerce and the relationship between these factors and the degree of implementation of this technology in medium-sized companies in Peru. It does so base on the empirical evidence provided by companies that represent successful experiences in the use of electronic commerce. Also, in response to the need to use a unit of measurement different from the binary one adopts/does not adopt to establish the degree of implementation of the technology of electronic commerce, this research presents a measurement proposal that considers four dimensions: volume, diversity, amplitude, and depth. The framework of analysis comes from the theory of the diffusion of innovations.
Solo Metadatos
Adoption determinants of the International Accounting Standards IAS/IFRS by the developing countries
(Universidad ESAN. ESAN Ediciones, 2013-12-30) Zehri, Fatma; Chouaibi, Jamel
This paper’s main objective is to identify certain explanatory factors that likely clarify the choice of applying IAS/IFRS adopted by developing countries (DCs) up until the year 2008. Based on a sample consisting of 74 DCs the empirical results have indicated that the DCs most likely to adopt IAS/IFRS have a high level of economic growth along with a legal system of common law and an advanced educational level.
Solo Metadatos
ADR effects on domestic Latin American financial market
(Universidad ESAN. ESAN Ediciones, 2010-06-30) Mendiola Cabrera, Alfredo
The purpose of this paper is to revisit and extend previous research work that examines the ADR-listing effects on the trading process of all the domestically-listed stocks in the main Latin American exchanges. The most important result is consistent with the idea of a greater isolation (from global markets) of the singly-listed stocks in the post-cross-listing period. These results persist over the cross-listing months. As expected, the cross-listed stocks become more integrated in the post-cross listing period.
Solo Metadatos
Agencia moral de la empresa: el aporte del análisis causal aristotélico
(Universidad ESAN. ESAN Ediciones, 2006-12-30) Preziosa, María Marta
The initial question about the ontological status of the corporation precedes the question about its moral status. The Aristotelian causes are constitutive principles of reality that infl uence each other reciprocally and which we apply to the enterprise to design its anatomy’s ontological structure. The corporation’s material cause is the capability its members have to associate. The formal intrinsic cause is its organization for producing and trading the goods man needs. The extrinsic formal or exemplary cause is the shared mental model. And the corporation’s fi nal cause is its mission. And the common good is the mediate end that gives it sense. The corporation is considered as an entity possessing a certain unity based in the order embodied in the plexus of internal-external relations of the corporation.
Solo Metadatos
Agency costs and the size discount: evidence from acquisitions
(Universidad ESAN. ESAN Ediciones, 2010-12-30) Offenberg, David
Many scholars have found a negative relationship between a firm’s size and its value, as measured by Tobin’s q. This result is called the size discount. There are hypotheses about why the size discount exists, but none have been rigorously empirically tested. This paper argues that the size discount is created by the inability of shareholders to minimize agency costs in larger companies. Statistical tests suggest that the size discount only appears in large firms with managers that impose excessive agency costs upon their shareholders. Empiricists who use Tobin’s q to proxy for growth opportunities may need a different proxy.
Solo Metadatos
Agotamiento del derecho de marca, importaciones paralelas y comercio internacional
(Universidad ESAN, 2023-12-31) Benites Arrieta, Gabriel
The principle of exhaustion of rights is one of the most discussed matters in intellectual property law, forming part of a debate that has not culminated in a global agreement. However, its application is present in all countries and the evaluation of its scope has deserved the attention of the doctrine and the courts of justice of the world. This work focuses on the field of trademarks and tries to show a gene ral perspective on the exhaustion of the right in its presence in international trade, through parallel imports. Likewise, it includes some of the economic reasons that support the existence or restriction of parallel imports, as well as an analysis of their regulation in international trade law.
Acceso Abierto
Agricultura, política agraria y administración pública
(Escuela de Administración de Negocios para Graduados, 1985) Hopkins, Raúl
Analiza el sector agrario peruano durante 1960-1983 y las políticas económicas aplicadas en ese periodo. Explora las principales características de la agricultura y sus tendencias desde la década de 1960, la orientación general de la política agraria y el destino de la inversión pública, así como la estructura orgánica y el funcionamiento de la administración pública vinculada al sector agropecuario. Concluye que, si bien la unidad agropecuaria predominante es la campesina serrana, su significación es mucho menor en el producto agropecuario total y el abastecimiento urbano de alimentos, por su baja productividad, la desigual distribución de la tierra, la orientación de su producción y su escaso crecimiento. La expansión agraria proviene de la costa y ceja de selva, cuya producción está destinada al consumo urbano y/o agroindustrial. El Estado refuerza este patrón desigual de crecimiento, a través de la política vinculada al sector externo (fijación de aranceles y tasa de cambio, entre otras medidas), las políticas de precios, créditos y comercialización y los gastos del Gobierno, en especial la inversión pública, que en su mayor parte se dirige a irrigaciones en la costa. En cuanto a la administración pública dedicada a este sector, algunas de sus características son el limitado nivel de profesionalización existente, la excesiva concentración de funciones en Lima y la duplicación de funciones. Los factores más relevantes que limitan su eficacia son la inestabilidad en los programas desarrollados, las restricciones presupuestarias y la ausencia de una vinculación estrecha entre funcionarios y productores agropecuarios.
Acceso Abierto
Agroindustria: opción de desarrollo, estudio del desenvolvimiento de la agroindustria 1959-1986
(Escuela de Administración de Negocios para Graduados. Dirección de Investigación, 1989) Vera, José Carlos; Gallo, Mario; Chirinos, Octavio
Este trabajo analiza las políticas de los sucesivos gobiernos desde 1959 hasta mediados de la década de 1980, y sus efectos negativos en la agroindustria. Se intenta demostrar que en el Perú existen y han existido condiciones reales para el surgimiento de la agroindustria, pero que su desarrollo ha sido obstaculizado por diversas razones, entre las que sobresale la aplicación de una política económica orientada a favorecer la industria como un todo. Luego de delimitar el campo de estudios, se efectúa un análisis exhaustivo del contenido de los planes de desarrollo, tanto globales como sectoriales, la política económica y las leyes sectoriales, señalando su vinculación y sus efectos sobre la agroindustria. A continuación, se explica la evolución de este sector con relación a la industria y, finalmente, se busca identificar las perspectivas para la agroindustria peruana desde la demanda y la oferta. En cuanto a la demanda, se analizan sus posibilidades de crecimiento, tomando en consideración tanto la demanda doméstica como la externa. Respecto a la oferta, se evalúan la importancia y el rol de los diferentes factores y recursos de producción, no solo en la actividad de transformación, sino también en el sector que le provee los insumos necesarios: el sector agropecuario. Además de los insumos, se estudian aspectos como tecnología, energía, crédito, recursos humanos y el papel de la administración pública.
Acceso Abierto
Agronegocios en la costa peruana: desarrollo de cultivos de exportación
(Escuela de Administración de Negocios para Graduados, 1990) Gallo, Mario; Vera, José Carlos
Busca señalar el potencial productivo de la agricultura y la agroindustria de la costa peruana en el corto plazo. Parte de conocer cuáles son las características y cualidades de los factores productivos y su dotación, de modo que, sin incrementarlos, mediante un mejor uso y combinación de estos se pueda aumentar significativamente la productividad y, por ende, la producción. Para ello es importante que se trabaje con las mejores áreas agrícolas, definidas por la calidad de suelos, las condiciones climáticas y la dotación de agua, y que, simultáneamente, se logre un manejo moderno de las técnicas de cultivo y de la capacidad de gestión empresarial en las unidades agropecuarias. Se analiza la cadena de valor de seis productos: mango, limón. maracuyá, cebolla, ajo y olivo, cultivados en las tierras agrícolas de mejor calidad. Como resultado, se identifican los diversos eslabones de la cadena —desde la producción hasta el consumo o exportación— que actualmente constituyen cuellos de botella o significan niveles de ineficiencia que impiden que los productos satisfagan las condiciones de calidad, oportunidad y precio necesarias para ser competitivos en los mercados internacionales. El estudio demuestra que la agroindustria es una actividad rentable si se aplican métodos y técnicas apropiados durante la producción, transformación, comercialización y en la gestión empresarial. Asimismo, ha permitido desarrollar una metodología para llevar a cabo el análisis de la cadena de valor y determinar la rentabilidad del producto.