2. Publicaciones

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068

Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional

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2002 - 2009172010 - 201810

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Fecha de inicio: 2000Tema: search.filters.subject.Estudios de casos

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Mostrando 1 - 10 de 27
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    Compañía Minera Malú S. A.: un caso de evaluación de inversiones
    (Universidad ESAN. ESAN Ediciones, 2002-06-30) Mendiola Cabrera, Alfredo; Villanes Vergara, Liz
    This study addresses the case of a mining company that needs to evaluate the feasibility of a new attractive prospect in the Callejón de Huaylas, department of Ancash, for having estimated gold reserves of 1.4 million ounces. Attending to this objective, it sets out in detail the set of variables to be considered for the evaluation: exploration period, detail engineering need, estimation of the ore grade and exploitation period, investment requirements, operation, and administration costs, financing needs, and taxes pressure. With these data and an intermediate assumption about the price of gold, it is established that the project would be viable with an investment of 40% of own resources and 60% of resources of third parties with an interest rate of 9%. A fall in the price of gold would force an increase in the proportion of own resources.
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    Hospital Nervios de Acero: la excepción confirma la regla..., ¿las excepciones también?
    (Universidad ESAN. ESAN Ediciones, 2002-12-30) Tateishi Saito, Víctor
    This work studies the case of a hospital specialized in neurological surgery and how top management in order to improve their services, decides to hire three specialized doctors with studies abroad, with special considerations causing conflicts between colleagues because the rules do not, they were given to everyone equally.
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    La transición hacia la mediana empresa y el desarrollo exportador: el caso de Acrimetal en el Perú
    (Universidad ESAN. ESAN Ediciones, 2002-12-30) Roca Tavella, Santiago; Vargas Becerra, Braulio
    The present case study discusses the relevance of competitive small business as a seed of endogenous productive development and natural way for the emergence of medium-sized enterprises. After analysing the business structure in Peru and identifying the elements that inhibit growth, it examines the origin and trajectory of Acrimetal, a small leading company in the manufacture of mannequins that despite the limitations of the environment has managed to overcome the survival and develop an expectant position to undertake its transition towards medium-sized businesses and export activity. The empirical evidence found allows, through the notion of Schumpeterian underdevelopment, to explain the nature of the risks that Acrimetal and other non-technical industries face when they intend to participate in international trade and direct their efforts to large and high purchasing power markets, where their organization productive and lack of commercial links prevent them from capturing surpluses.
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    Control Quality S.A.
    (Universidad ESAN. ESAN Ediciones, 2003-12-30) Tateishi Saito, Víctor
    This work studies the case of the multinational company Control Quality Ltd., leader in quality control in mining and food products. And the case of Oscar Perez who assumes the supervision of one of the laboratories whose main function is to request materials for the proper functioning of their premises.
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    Interconexión entre redes organizacionales, alianzas estratégicas y negociaciones: un estudio multicaso
    (Universidad ESAN. ESAN Ediciones, 2004-06-30) Louffat Olivares, Enrique
    The present article intends to carry out an analysis centred on the design and organizational dynamics of the relations of interdependence between two or more organizations. With this intention two dimensions of analysis are established: the conditioning factors, constituted by the elements: strategy, environment, technology and culture, and the components constituted by the elements: departmentalization, line activities/advisory, description of activities, hierarchical chain, level of centralization /decentralization, administrative scope, communication and decision-making capacity. Then, to have a current vision of the application of this analysis in the organizational practice, exploratory research of qualitative type is carried out in three corporate groups with profiles of networks/alliances of the horizontal and vertical type. The results lead to a positive trend in the acceptance and application of this new network proposal, which implies a profound evolution of the design characteristics and organizational dynamics.
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    Fertronic: aprendiendo del pasado ¿éxito del futuro?
    (Universidad ESAN. ESAN Ediciones, 2004-06-30) Wakabayashi, José Luis; Borda, Armando
    This work describes the trajectory of a company in the IT sector, which as small parts and accessories provider becomes one of the 150 largest companies in Peru. While explains the growth strategies applied by this company, over more than fifteen years of operation, also exposes the evolution that has followed the businesses linked to information technologies in Peru. Far from presenting facts concluded, the case reaches the present and invites the reader to suggest approaches to face recent trends.
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    CIA. Molinera La Encantada
    (Universidad ESAN. ESAN Ediciones, 2004-12-30) Mendiola, Alfredo; Villanes, Liz
    The present case raises the general situation of a hypothetical company well positioned in the market and that apparently operates efficiently. The focus is on the short-term financial management policy that, at first glance, does not seem to present major drawbacks. However, in-depth analysis can lead to different conclusions.
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    Movida de piso
    (Universidad ESAN. ESAN Ediciones, 2004-12-30) Gastañaduy, Alfonso
    Cometa Ltd., a small company of distribution of products for welding located in Huancayo, manages to position itself advantageously in the market for some years selling mainly to mining centers, while its competitors limited their operations to the city of Huancayo. The best-selling product is the electrode from the Trikón factory, which no other company distributes in the center of the country. The problems begin when the owners of Cometa find out that their main competitor in Huancayo, which years ago had stopped selling Trikon products due to a serious conflict with this manufacturer, will distribute this product again.
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    Adopción e implementación del comercio electrónico por empresas medianas en el Perú: un estudio de casos
    (Universidad ESAN. ESAN Ediciones, 2002-12-30) Yamakawa Tsuja, Peter; Serida Nishimura, Jaime
    This paper examines the factors associated with the adoption of electronic commerce and the relationship between these factors and the degree of implementation of this technology in medium-sized companies in Peru. It does so base on the empirical evidence provided by companies that represent successful experiences in the use of electronic commerce. Also, in response to the need to use a unit of measurement different from the binary one adopts/does not adopt to establish the degree of implementation of the technology of electronic commerce, this research presents a measurement proposal that considers four dimensions: volume, diversity, amplitude, and depth. The framework of analysis comes from the theory of the diffusion of innovations.
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    E-Learning en Endesa: estudio de caso
    (Universidad ESAN. ESAN Ediciones, 2003-12-30) Jáuregui Machuca, Kety
    In view of the evident potential shown by new technologies for education more and more companies are developing and implementing training programs using the facilities provided by these technologies. In turn new providers have emerged that develop training programs based on these new technologies seeking greater efficiency and lower costs compared to traditional training. The objective of this work is to identify the relevant factors for the success of the training programs with technological support starting from the case of a Spanish company analysed in depth. These factors have been articulated in a conceptual model that respects some theoretical proposals made previously and with which fits reasonably well.