2. Publicaciones
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068
Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional
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Ítem Solo Metadatos The impact of relationship marketing practices on companies’ market and financial performance in emerging markets(Universidad ESAN. ESAN Ediciones, 2024-03-30) Rebiazina, Vera; Sharko, Elena; Berezka, SvetlanaPurpose: The paper aims to reveal the impact of relationship marketing (RM) practices adopted by companies in emerging markets on their market and financial performance (FP) over a long-term, 13-year perspective. Design/methodology/approach: The research design combines primary empirical data from 229 Russian companies, based on the Contemporary Marketing Practices (CMP) survey, and objective FP data from official statistical databases for 2008–2020 to verify the impact of RM practices on market and FP in the long term. Findings: The research underlines the significant impact of RM practices. It is important to notice that the effect of product development (PD) on marketing performance is mediated by competitor orientation. PD affects market and FP, whose roles vary with the return on assets (ROA). Research limitations/implications: Research design supplements the subjective survey data with the objective FP data on the ROA to avoid common method bias. Practical implications: Implementation of RM practices by Russian companies can increase their effectiveness of performance in the long term. Originality/value: This research shows the positive impact of RM practices on the FP of Russian firms over the past 13 years.Ítem Solo Metadatos Microfinancing, governance, and performance: a South Asian perspective(Universidad ESAN. ESAN Ediciones, 2018-12-01) Saeed, Asif; Javed, Attiya Y.; Noreen, UmaraPurpose – This paper aims to investigate the relationship between microfinance institutions (MFIs) governance and performance. Design/methodology/approach – Using a sample of 215 MFIs from six South Asian countries over the period from 2005 to 2009, the authors examine the effect of chief executive officer (CEO) duality, board size, female CEO, urban market coverage, bank regulation and lending type on financial and social performance of MFIs. Findings – The findings provide evidence that, on the one hand, empowered CEO, large board size and individual lending improve the MFI financial performance and, on another hand, bank regulation and serving in the urban market have a significant association with MFIs’social performance. In an additional analysis, the authors also test this relationship before, during and after the financial crisis of 2007. During crisis period, MFIs’ individual lending reduces the operational cost and bank regulation increases the average loan size in South Asian MFIs. Originality/value– Those studies that are presented in the literature review conclude their result on the bases of global, European, East African and specific to some countries sample. There is no study presented in the whole literature on South Asian sample, in which all countries really face the problem of poverty.Ítem Solo Metadatos Human resource management practices aimed at seeking the commitment of employees on financial and non-financial (subjetive) performance in spanish firms: an empirical contribution(Universidad ESAN. ESAN Ediciones, 2012-06-30) Triguero Rafael; Peña-Vinces Jesús; González-Rendon Manuel; Sánchez-Apellaniz MercedesThe purpose of this paper is to assess the relationship between Human Resource Management (HRM) practices and organizational performance in Spanish firms from a financial and non-financial perspective (subjective). The empirical study was conducted with a sample of 102 firms in the region of Andalucía (Spain). The results of statistical analysis have shown the fundamental role of establishing HRM practices aimed at seeking the employees' commitment and its positive influence on organizational performance. Results also showed that the subjective measures for organizational performance better explained this phenomenon of study.Ítem Solo Metadatos Financial performance trends of United States Hockey Inc: a resource-dependency approach(Universidad ESAN. ESAN Ediciones, 2019-12-01) Omondi-Ochieng, PeterPurpose – The purpose of this paper is to examine the 2009 to 2016 financial performance of the US Hockey Inc. using financial effectiveness indicators and financial efficiency ratios. Design/methodology/approach – With the assistance of financial trend analysis archival data were used to examine the financial performance (evaluated by net income) financial effectiveness (indicated by total assets and total revenues) and financial efficiency (examined by programme services ratios and return on assets) of US Hockey Inc. Findings – On average the financial performance of the organization was positive ($30895 net income per year). Financial effectiveness was steady with increases in assets and revenues. Financial efficiency was poor with 79% of revenues spent on programme services and 1.45% average return on asset. Research limitations/implications – The results can be generalized to similar national non-profit sports federations but not corporate sports entities with dissimilar financial goals. Practical implications – The results revealed that national non-profit sports federations can boost their financial performance by maintaining a double strategically focus on both financial effectiveness and financial efficiency. Originality/value – The study used both financial effectiveness and financial efficiency measures to evaluate the financial performances of a national non-profit sports federation – a neglected approach similar studies.
