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dc.contributor.advisorCueto Saco, Diego C.
dc.contributor.authorBurel, Adrien
dc.contributor.authorCassam Chenai, Pauiline
dc.contributor.authorDelpeut, Léa
dc.contributor.authorMichalon, Lenny
dc.contributor.authorProdhomme, Alan
dc.coverage.spatialPerú
dc.date.accessioned2017-07-24T04:55:48Z
dc.date.available2017-07-24T04:55:48Z
dc.date.issued2015
dc.identifier.urihttps://hdl.handle.net/20.500.12640/865
dc.description.abstractThe question raised through the business plan is on the viability of opening such a conceptual hair salon in Lima, Peru. This business plan evaluates the potential for financial success of the expanding the concept of “Hair Bar” to the Peruvian environment. Since their first creation in 2008 “Hair bars” have gained tremendous success in North America and in Europe. In terms of offer, these conceptual hair salons respond to a new need of women, who have busier and busier lives, for a “get ready” hair service. The business to be implemented to bring the “hair bar concept” to Peru is called La Parisienne. It is a specialized hair salon that exclusively delivers two types of hair styling services: buns and brushings. The idea behind La Parisienne is to deliver a premium service in order to gain customer loyalty, while charging at a high price that permits the financial viability of the salon. The objectives are thus to first assess the readiness of the Peruvian population to receive the concept and adopt it. Doing so corresponds to answering the following questions: “Are Peruvian consumers attracted to such a concept? Will they adopt it?” The objective is then to determine at what price these consumers would most likely consume this new service most regularly. The objective is then to determine an optimal price between costs and forecasted demand.en_EN
dc.formatapplication/pdfes_ES
dc.language.isoenges_ES
dc.publisherUniversidad ESANes_ES
dc.rightsinfo:eu-repo/semantics/restrictedAccesses_ES
dc.subjectPlanificación estratégicaes_ES
dc.subjectEstudios de viabilidades_ES
dc.subjectServicios al clientees_ES
dc.subjectTratamientos de bellezaes_ES
dc.titleLa Parisienne - Hair Baren_EN
dc.typeinfo:eu-repo/semantics/masterThesises_ES
thesis.degree.nameMaestro/Magíster en Administraciónes_ES
thesis.degree.grantorUniversidad ESAN. Escuela de Administración de Negocios para Graduadoses_ES
thesis.degree.disciplineAdministraciónes_ES
dc.publisher.countryPEes_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04es_ES
renati.advisor.dni07872829
renati.advisor.orcidhttps://orcid.org/0000-0002-5292-979X
renati.author.pasaporteFR / 10CC72609
renati.author.pasaporteFR / 15CR08836
renati.author.pasaporteFR / 14CE85262
renati.author.pasaporteFR / 14AT97933
renati.author.pasaporteFR / 707216083
renati.typehttp://purl.org/pe-repo/renati/type#tesises_ES
renati.levelhttp://purl.org/pe-repo/renati/level#maestroes_ES
renati.discipline413017es_ES
renati.jurorRobles Flores, José Antonio
renati.jurorGuillén Uyen, Jorge B.
dc.type.otherTesis de Maestría


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