La Parisienne - Hair Bar
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Date
2015
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad ESAN
Redes Sociales
Citación
Citación APAAbstract
The question raised through the business plan is on the viability of opening such a conceptual hair salon in Lima, Peru. This business plan evaluates the potential for financial success of the expanding the concept of “Hair Bar” to the Peruvian environment. Since their first creation in 2008 “Hair bars” have gained tremendous success in North America and in Europe. In terms of offer, these conceptual hair salons respond to a new need of women, who have busier and busier lives, for a “get ready” hair service. The business to be implemented to bring the “hair bar concept” to Peru is called La Parisienne. It is a specialized hair salon that exclusively delivers two types of hair styling services: buns and brushings. The idea behind La Parisienne is to deliver a premium service in order to gain customer loyalty, while charging at a high price that permits the financial viability of the salon. The objectives are thus to first assess the readiness of the Peruvian population to receive the concept and adopt it. Doing so corresponds to answering the following questions: “Are Peruvian consumers attracted to such a concept? Will they adopt it?” The objective is then to determine at what price these consumers would most likely consume this new service most regularly. The objective is then to determine an optimal price between costs and forecasted demand.
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Keywords
Planificación estratégica, Estudios de viabilidad, Servicios al cliente, Tratamientos de belleza
