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dc.contributor.advisorMendiola Cabrera, Alfredo
dc.contributor.advisorAguirre Gamarra, Carlos
dc.contributor.authorMatus Navarrete, Álvaro Ismael
dc.contributor.authorGower De Chabert, Nadiya Jihaan
dc.coverage.spatialNicaragua
dc.date.accessioned2017-07-24T04:55:49Z
dc.date.available2017-07-24T04:55:49Z
dc.date.issued2016
dc.identifier.urihttps://hdl.handle.net/20.500.12640/869
dc.description.abstractThis thesis aims to establish an artisanal brewery in Altamira, Managua as business plan to obtain a Master Degree. There has been a noticeable growth concerning the consumption of artisanal beer in Nicaragua. Presently, there are four artisanal beer manufacturers in the country and there appears to be a growing acceptance of this industry by the population. Nevertheless, because the market is still new, there is still room for innovation and diversity concerning the styles of artisanal beer and more so, the product and service offerings that is available to this industry. The objectives of the thesis are to study the domestic market and the feasibility of the business. The brewpub intends to target men and women from the city of Managua between the ages of 24 to 55 and in the low to high class segments.en_EN
dc.formatapplication/pdfes_ES
dc.language.isoenges_ES
dc.publisherUniversidad ESANes_ES
dc.rightsinfo:eu-repo/semantics/restrictedAccesses_ES
dc.subjectPlanificación de la empresaes_ES
dc.subjectEstudios de viabilidades_ES
dc.subjectIndustria de elaboración de bebidases_ES
dc.subjectIndustria cerveceraes_ES
dc.subjectBebidas alcohólicases_ES
dc.subjectBareses_ES
dc.subjectCervezaes_ES
dc.titleLa tula baren_EN
dc.typeinfo:eu-repo/semantics/masterThesises_ES
thesis.degree.nameMaestro/Magíster en Administraciónes_ES
thesis.degree.grantorUniversidad ESAN. Escuela de Administración de Negocios para Graduadoses_ES
thesis.degree.disciplineAdministraciónes_ES
dc.publisher.countryPEes_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04es_ES
renati.advisor.dni07787655
renati.advisor.dni08887766
renati.advisor.orcidhttps://orcid.org/0000-0002-0927-2999
renati.advisor.orcidhttps://orcid.org/0000-0001-6384-556X
renati.author.pasaporteNI / C01162624
renati.author.pasaporteNI / TA886547
renati.typehttp://purl.org/pe-repo/renati/type#tesises_ES
renati.levelhttp://purl.org/pe-repo/renati/level#maestroes_ES
renati.discipline413017es_ES
renati.jurorLukacs De Pereny, Miklos
renati.jurorChávez-Bedoya Mercado, Luis C.
dc.type.otherTesis de Maestría


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