Holistic evaluation of the current situation of an organic banana exporter medium-size Peruvian company: What alternatives does Anpro have to remain competitive in the sector and profitable to shareholders?

Campos Scattolon, Diego Enrique

Holistic evaluation of the current situation of an organic banana exporter medium-size Peruvian company: What alternatives does Anpro have to remain competitive in the sector and profitable to shareholders?

dc.contributor.advisor	Yacoub, Ghassan
dc.contributor.author	Campos Scattolon, Diego Enrique
dc.coverage.spatial	Perú
dc.date.accessioned	2023-11-08T14:33:28Z
dc.date.available	2023-11-08T14:33:28Z
dc.date.issued	2023
dc.description.abstract	I used a two-stage methodology. Firstly, I analyzed the current situation of the company, including its operations, profitability, and how other companies in the banana sector are functioning. This helped me gain a better understanding of the company. In the second stage, I applied Design Thinking to establish new strategic targets based on the attributes that were important to the stakeholders. These targets aimed to maintain the company's profitability and sustainability. In the initial stage, it has been observed the lack of strategic planning based on customers' and farmers' preferences, absence of cost analysis, no cash flow projections, and insufficient management in Piura. Following the second stage, after analyzing the feedback from stakeholders during interviews, nine strategic recommendations have been proposed. These include auditing inventories, implementing backward vertical integration, restructuring short-term liabilities to long-term, hiring a new production manager, developing key performance indicators, creating a loyalty program with farmers, investing in live reports using ERP (SAP), diversifying the customer base, and investing in tractors/trucks. Based on the available evidence, it appears that ANPRO has the ability to thrive as a successful and enduring business. The product is in demand, customers are showing interest, and farmers have placed their trust in ANPRO. However, in addition to making internal changes, the company must urgently seek out a finangcial institution willing to provide sustainable, long-term funding, as well as consider recommendations for reprofiling and backward vertical integration.	es_ES
dc.format	application/pdf	es_ES
dc.identifier.uri	https://hdl.handle.net/20.500.12640/3628
dc.language.iso	eng	es_ES
dc.publisher	Universidad ESAN	es_ES
dc.publisher.country	PE	es_ES
dc.rights	info:eu-repo/semantics/closedAccess	es_ES
dc.subject	Planificación de la empresa	es_ES
dc.subject	Planificación estratégica	es_ES
dc.subject	Industrias de exportación	es_ES
dc.subject	Empresas medianas	es_ES
dc.subject	Bananas	es_ES
dc.subject	Frutas	es_ES
dc.subject	Rentabilidad	es_ES
dc.subject.ocde	https://purl.org/pe-repo/ocde/ford#5.02.04	es_ES
dc.title	Holistic evaluation of the current situation of an organic banana exporter medium-size Peruvian company: What alternatives does Anpro have to remain competitive in the sector and profitable to shareholders?	es_ES
dc.type	info:eu-repo/semantics/masterThesis	es_ES
dc.type.other	Tesis de Maestría	es_ES
renati.advisor.cedula	LB/
renati.advisor.orcid	https://orcid.org/0000-0002-0737-5935	es_ES
renati.author.dni	45342011
renati.discipline	413017	es_ES
renati.juror	Cueto Saco, Diego Carlos
renati.level	https://purl.org/pe-repo/renati/level#maestro	es_ES
renati.type	https://purl.org/pe-repo/renati/type#tesis	es_ES
thesis.degree.discipline	Administración	es_ES
thesis.degree.grantor	Universidad ESAN. Escuela de Administración de Negocios para Graduados	es_ES
thesis.degree.name	Magíster en Administración	es_ES