Fuchs, Rosa MaríaMorales, OswaldoTimana, Juan2023-05-192023-05-192021-03-04Fuchs, R. M., Morales, O., & Timana, J. (2021). How to retain Generation Y employees?. Journal of Small Business Strategy, 31(1), 81–88. https://libjournals.mtsu.edu/index.php/jsbs/article/view/1979https://hdl.handle.net/20.500.12640/3391This study aims to understand the relationship that work-life balance and the perception of organizational support to work-life balance have with job embeddedness (construct that measures the reasons to remain in the organization) in the case of professionals belonging to Generation Y. A quantitative cross-sectional study was developed using instruments adapted from the literature. The sample consists of 211 members of generation Y with three or more years of work experience. The results of the analysis show that there is a positive relationship between work-life balance and job embeddedness in the sample of members of Generation Y. The study is relevant for both academic and professional aspects. The literature reviewed did not present a consensus on work-life balance and its relationship with job embeddedness; therefore the results help to understand this relationship. Likewise, this study focuses on work-life balance independently and not as the absence of conflict. In addition, in response to the demand from literature, young people from Generation Y have work experience in the sample. Considering work-life balance as a relevant factor generates the creation of organizational retention policies.application/pdfengAttribution-NonCommercial-NoDerivatives 4.0 Internationalinfo:eu-repo/semantics/openAccessWork-life balanceJob embeddednessGeneration YEquilibrio entre vida personal y laboralArraigo laboralGeneración Yinfo:eu-repo/semantics/articlehttps://purl.org/pe-repo/ocde/ford#5.02.04