Examinando por Autor "Salcedo, Nestor U."

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Solo Metadatos
Social power of preadolescent children on influence in their mothers’ purchasing behavior: initial study in Peruvian toy stores
(Universidad ESAN. ESAN Ediciones, 2018-07-01) Carrillo, Miriam; Gonzalez-Sparks, Alicia; Salcedo, Nestor U.
Purpose: This paper aims to investigate the relationship between legitimate and expert social power types of preadolescent children on the influence perception in their mothers’ purchasing behavior in Peruvian toy stores. The literature review takes into consideration the concepts of social power and the influence on family behavior to then focus on social power within family behavior with the purpose of mainly developing four hypotheses regarding purchasing behavior. Design/methodology/approach: The methodology followed a non-experimental transversal correlational-causal design. A pilot sample size of 67 cases was used. The sample was based on an objective population of Peruvian mothers of families that live in northern Lima and that go to purchase toys to major shopping centers with their children aged 8-11 years. Findings: The results show that the expert social power, as well as the legitimate social power, has a strong relationship. In addition, both social powers have an impact on the influence perception in purchasing child-mother, but not on the influence perception in purchasing mother-child. Moreover, the test of moderation of the expenditure level on toy purchases did not have an effect on the context that was studied. Originality/value: The contribution shows that important changes are happening in the consumption behavior on the aspect of children influencing mothers, and that for Latin American contexts, the level of expenditure still does not crucially affect the causality demonstrated.
Acceso Abierto
Stakeholder management and project management office: effect on project results
(Fundación Getulio Vargas, Escuela de Administración de Empresas de São Paulo, 2022-10-14) Rabechini, Roque Jr.; Morris Abarca, Eddy Alberto; Salcedo, Nestor U.; Horna Saldaña, Cesar Jhonnatan; Cruz Paiva, Danielle
Managing stakeholders is relevant for project management, as they affect project results. Likewise, the support of a Project Management Office (PMO) improves these results. This study analyzes the positive influence of stakeholder management on project results, specifically on the likelihood of concluding projects within the predicted time and cost, together with the moderating effect of PMOs. A conceptual model was validated through logistic regression, with data collected through a survey responded by 216 experienced professionals studying in graduate programs on project management. Findings indicate that stakeholder management improves project results in terms of time and cost and confirm that PMO enhances the influence of stakeholder management on these results. As its contribution, the study reinforces stakeholder management and PMO as key elements for successful project management. Sampling was sufficient for research replicability but restricted to professionals of project management living in Peru. Thus, future studies could target a broader population.