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El Repositorio Institucional de la Universidad ESAN tiene como objetivos preservar y difundir el conocimiento académico y científico producido en la universidad bajo los parámetros de acceso abierto

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Factores determinantes de la compra de ropa de segunda mano: Un estudio comparativo entre Perú y Países Bajos
(Universidad ESAN, 2026) Zúñiga Santos, Dafne Brigitte; Mantilla de la Cotera, Eduardo
El estudio tuvo como objetivo identificar los factores determinantes que influyeron en la compra de ropa de segunda mano en consumidores de Perú y de los Países Bajos. Se desarrolló una investigación cuantitativa, de alcance explicativo, con diseño no experimental y corte transversal. La muestra estuvo conformada por 360 consumidores de ropa de segunda mano, (180 por cada país), seleccionados mediante muestreo no probabilístico. En los Países Bajos se utilizó la técnica de bola de nieve y en Perú un procedimiento de remuestreo para homogeneizar los grupos. La recolección de datos se realizó mediante un cuestionario. Los resultados mostraron diferencias relevantes entre ambos países. En Países Bajos, el modelo presentó una alta capacidad explicativa (R = 0,852), explicando el 72,0% de la variabilidad en la frecuencia de compra. En Perú, el modelo también fue significativo (R = 0,790), explicando el 64,1%. El factor ecológico y ético, así como el nostálgico, solo fueron significativos en Países Bajos. En contraste, el factor “cazador de tesoros” solo fue relevante en Perú. Se concluye que, aunque múltiples factores influyen en ambos países, su peso varía según el contexto cultural.
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Plan de negocios de un coffee shop dirigido a mujeres
(Universidad ESAN, 2015) Bendezú Perea, Miriam Soledad; Boubée de Gramont, Savinien; Espinoza León, Fernando Arturo; Retuerto Calderón, César Iván; Esteves Dejo, Cecilia
Un Plan de Negocios es el documento que describe la estrategia comercial, de marketing, el modelo o plan económico financiero, el plan de calidad y el plan de recursos humanos para la puesta en marcha o la mejora de un negocio ya operativo. El trabajo que se presenta partió de la necesidad de un grupo etario y de sexo femenino en particular que, según el estudio de mercado realizado nos indicaba que requerían un espacio místico, sobrio, de origen Hindú que, les brinde un ambiente tranquilo donde tomar café y comida saludable, al cual exclusivamente sea de uso femenino. El trabajo describe la forma física de implementación de un Coffe Shop con tendencia Hindú y que según el plan económico financiero definió su viabilidad para desarrollarse.
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Adventure tourism and its relationship between activities and loyalty
(Taylor and Francis, 2025-12-22) Carvache-Franco, Mauricio; Orden-Mejía, Miguel; Carvache-Franco, Wilmer; Carvache-Franco, Orly; Bustamante-Ubilla, Miguel A.; Vera- Ronquillo, Lissette
Adventure tourism represents a valuable opportunity for emerging destinations. This study, conducted in Santa Elena (Ecuador), a coastal province with diverse adventure activities, aims to: (a) identify the most popular adventure tourism activities and determine their frequency of practice, (b) evaluate the relationship between preferences for adventure activities and the sociodemographic characteristics of tourists, such as gender, education level, and age, and (c) analyze the relationship between sociodemographic aspects and tourist loyalty, measured by their intention to revisit the destination, speak positively about it, and recommend it to others. A quantitative approach was employed, using a sample of 318 valid responses collected online. Univariate and multiple regression analyses were applied to examine the relationships among the variables. The results confirmed that longer stays at an adventure destination positively influence revisit intention, recommendation, and speaking positively about the destination. Tourists who spent more time at the destination formed stronger emotional and social connections, increasing their likelihood to revisit and recommend it. However, higher daily expenditure was associated with a lower intention to recommend the destination, especially when tourists did not perceive a unique or exceptional experience. Valuable findings on how sociodemographic factors and travel experience influence loyalty in adventure tourism.
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The multifaceted impact of circadian disruption on cancer risk: a systematic review of insights and economic implications
(Elsevier, 2025-04-22) Clemente-Suarez, Vicente Javier; Navarro-Jiménez, Eduardo; Benitez-Agudelo, Juan Camilo; Beltrán-Velasco, Ana Isabel; Belinchón-deMiguel, Pedro; Ramos-Campo, Domingo Jesús; Villanueva-Tobaldo, Carlota Valeria; Martín-Rodríguez, Alexandra; Tornero-Aguilera, Jose Francisco
Background: Circadian disruption has emerged as a significant risk factor for cancer, driven by mechanisms such as hormonal imbalances, impaired DNA repair, immune suppression, and metabolic dysregulation. Modern societal patterns—shift work, artificial light at night, and irregular sleep schedules—have exacerbated these risks. Methods: We conducted a systematic review following Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) guidelines, screening over 500 studies published between 2003 and 2023 from PubMed, Scopus, Embase, ScienceDirect, and Web of Science. Inclusion criteria focused on peer-reviewed epidemiological and mechanistic studies linking circadian disruption with cancer risk. The Newcastle-Ottawa Scale was used for methodological quality assessment. Results: A total of 75 high-quality studies were included. Strong evidence supports associations between circadian disruption and breast, prostate, and colorectal cancers, with limited but emerging evidence for melanoma and bladder cancer. Mechanistic pathways involve melatonin suppression, dysregulation of CLOCK and BMAL1 genes, reduced natural killer cell activity, and chronic inflammation due to metabolic imbalance. Light-at-night (LAN) exposure and prolonged night shift work were consistently identified as major risk factors. Furthermore, economic analyses reveal a substantial burden due to increased healthcare costs and productivity losses, particularly in shift work-dominated sectors. Conclusions: Circadian misalignment is a critical, yet often overlooked, contributor to cancer incidence and associated economic burdens. Public health strategies—such as regulating shift schedules, reducing LAN exposure, and promoting chronotherapy—are essential to mitigate these risks. Further research should address sex-based differences, improve exposure measurement, and extend investigations to low- and middle-income countries.
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Analysis of expectations for the quality of medical care in the province of Guayas (Ecuador), through Servqual
(Elsevier, 2025-10-25) Bustamante-Ubilla, Miguel A.; Carvache-Franco, Mauricio; Carvache-Franco, Orly; Lapo, María del Carmen; Carvache-Franco, Wilmer
This study seeks to determine the most relevant dimensions of service quality expectations contained in the Servqual model, applied to the healthcare sector. It seeks to open a space for open innovation based on users’ ex ante needs, with the goal of suggesting strategic management actions to guide the work of service providers. The study was conducted based on 533 interviews with healthcare users in the clinical units where they receive care. Expectations were collected using a seven-point scale. They were analyzed using means analysis and a principal components factorial model, and ratified using the structural equation method to define their internal structure. The results reveal that the expectation dimensions of "security and assertiveness," "punctuality and professional dedication," and "personalized attention" shape the quality of service expected by users, structuring a system of significantly related factors that form a coherent construct. The findings of this work suggest a system of service quality dimensions expected by users that managers could adopt, on the one hand, to support some managerial decisions and, on the other, to identify some components of the services provided that could be intervened in order to respond to the ex ante needs of users. We conclude that the model shows that the three latent factors define expectations and reveal potential areas for improvement, as expected by users. Furthermore, it was found that these factors establish mutually influential relationships, where the dimensions of security and assertiveness, as well as timeliness and professional dedication, behave as independent exogenous factors.