El Repositorio Institucional de la Universidad ESAN tiene como objetivos preservar y difundir el conocimiento académico y científico producido en la universidad bajo los parámetros de acceso abierto
Envíos recientes
Creating firm value, overcoming organizational inertia through the marketing value chain
(Emerald, 2022-02-14) Palomino-Tamayo, Walter; Timaná, Juan S.
Purpose: Technology may produce disruptive changes and market turbulence in any industry. Organizational inertia becomes relevant as a factor that adversely affects organizational transformation; this study aims to examine how to overcome it and its consequences to firms. Design/methodology/approach: The model estimation with seemingly unrelated regression and two-stage least square. The authors build a data set of years 2015–2019 from the Lima Stock Exchange firms to test the hypotheses. Findings: In this research, using the evolutionary-ecological theory of Hannan and Freeman, the study shows the consequences of organizational inertia on marketing intensity and subsequently on firms' financial results. Originality/value: This study presents an inter-functional model that links organizational behavior, marketing and finance functions, through the marketing value chain to overcome organizational inertia and create firm value.
Innovation in KIBS firms: the effects of innovation activities, employees’ level of education, and the sources in the supply chain
(Inderscience, 2024-07-05) Seclen-Luna, Jean Pierre; Moya-Fernández, Pablo J.; Del Carpio Gallegos, Javier Fernando; Aylas Florez, Elizabeth
There has been a growing interest in the study of knowledge-intensive business services (KIBS) due to the important role that they play in the business processes of their clients. Even though extant literature assumes that KIBS firms are innovators, there is evidence that not all KIBS are equally innovative. Our exploratory research uses data gathered from the National Survey of Innovation in the manufacturing and KIBS industries and uses the LOGIT model on a sample of 311 Peruvian KIBS firms. The effects of innovation activities, employee level of education and the sources in the supply chain on developing innovations are determined. Findings indicate that not all innovation activities positively affect innovation. We found that most of these activities are related to technological innovation, rather than non-technological innovation, and the hiring of graduated personnel favours the development of organisational innovation. However, the interplay with customers, suppliers and competitors gives no benefit concerning the development of innovation.
The firm value and marketing intensity decision in conditions of financial constraint: A comparative study of the United States and Latin America
(Sage, 2020-07-28) Palomino-Tamayo, Walter; Timaná, Juan S.; Cervino, Julio
With this first systematic review of specific literature about diaspora marketing, it was found that this emerging literature focuses mainly on opportunities related to trade, tourism, and the acculturation between countries with different languages in only one host country. This research contributes towards a greater understanding of diaspora buying behavior using the Construal Level Theory, specifically with regard to the purchase of nostalgic products and services in the broader international context of five host countries: Colombia, Peru, Chile, Ecuador, and Panama. Another contribution is the use of e-WOM metrics derived from advertising posts on Instagram. The results show that diaspora consumers in host countries that have higher levels of individualism, less masculinity, and are further geographically from their homeland seek to consume greater amounts of nostalgic products.
Estrategias para optimizar el control gubernamental: un enfoque institucional y preventivo
(Universidad ESAN, 2025-06-30) Ortiz Rivero, Jaime Antonio
This article analyzes the current state of government oversight in Peru and its relationship to the fight against inefficiency and corruption. It begins with an initial assessment—supported by the metaphor of Sisyphus—that highlights the limitations of traditional preventive and repressive strategies. Based on this, reforms are proposed to strengthen the role of the Supreme Oversight Body, with an emphasis on staff training, institutional reorganization, and the prioritization of effective actions that optimize the use of resources, promote public investment, and restore public trust.
El acuerdo verbal como causal que pone fin al procedimiento de protección al consumidor y la acreditación de su existencia
(Universidad ESAN, 2025-06-30) Ríos Rengifo, Alex Junior
This article analyzes the legal institution of the verbal agreement, with the aim of determining its regulation in both the Peruvian Political Constitution and the Consumer Protection and Defense Code, approved by Law 29571 and amended by Legislative Decree No. 1308. At the same time, it proposes a mandatory precedent, with the aim of protecting the rights of the supplier against the abusive, excessive, and arbitrary use of consumer rights, as well as recognizing the validity of the verbal agreement within a consumer relationship. It also sets forth the legal grounds that support the legality of this proposal. Furthermore, it proposes the electronic invoice cancellation record as an indisputable document proving the existence of the verbal agreement. Finally, it develops a chapter that examines other forms of recognition of a verbal agreement within a consumer relationship.
