JEFAS (antes Cuadernos de Difusión) Vol. 7 Nº 13 (2002)
URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4109
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Ítem Solo Metadatos La transición hacia la mediana empresa y el desarrollo exportador: el caso de Acrimetal en el Perú(Universidad ESAN. ESAN Ediciones, 2002-12-30) Roca Tavella, Santiago; Vargas Becerra, BraulioThe present case study discusses the relevance of competitive small business as a seed of endogenous productive development and natural way for the emergence of medium-sized enterprises. After analysing the business structure in Peru and identifying the elements that inhibit growth, it examines the origin and trajectory of Acrimetal, a small leading company in the manufacture of mannequins that despite the limitations of the environment has managed to overcome the survival and develop an expectant position to undertake its transition towards medium-sized businesses and export activity. The empirical evidence found allows, through the notion of Schumpeterian underdevelopment, to explain the nature of the risks that Acrimetal and other non-technical industries face when they intend to participate in international trade and direct their efforts to large and high purchasing power markets, where their organization productive and lack of commercial links prevent them from capturing surpluses.Ítem Solo Metadatos Adopción e implementación del comercio electrónico por empresas medianas en el Perú: un estudio de casos(Universidad ESAN. ESAN Ediciones, 2002-12-30) Yamakawa Tsuja, Peter; Serida Nishimura, JaimeThis paper examines the factors associated with the adoption of electronic commerce and the relationship between these factors and the degree of implementation of this technology in medium-sized companies in Peru. It does so base on the empirical evidence provided by companies that represent successful experiences in the use of electronic commerce. Also, in response to the need to use a unit of measurement different from the binary one adopts/does not adopt to establish the degree of implementation of the technology of electronic commerce, this research presents a measurement proposal that considers four dimensions: volume, diversity, amplitude, and depth. The framework of analysis comes from the theory of the diffusion of innovations.Ítem Solo Metadatos Desafíos de la pequeña y mediana empresa: un cluster de calzado en el Brasil(Universidad ESAN. ESAN Ediciones, 2002-12-30) Swirski de Souza, Yeda; Bernal Setubal, JeffersonThe purpose of this article is to develop a general analysis of how small businesses establish and conquer their market share in the Brazilian footwear cluster. The selected organizations, each of which gives rise to a case study, deserve special attention since they survive and improve their performance despite the limitations that the stratum of small businesses usually faces.
