JEFAS (antes Cuadernos de Difusión) Vol. 8 Nº 14 (2003)

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Lessons learned from the adoption of mobile internet services in Japan
(Universidad ESAN. ESAN Ediciones, 2003-06-30) Yamakawa Tsuja, Peter; Matsumoto, Mitsuji
The explosive growth of mobile Internet services in Japan has generated great interest in understanding the reason for success. Given that the diffusion ratios of these services differ according to the countries, some studies suggest that a series of requirements must be met, and others propose that culture is one of the main factors. In addition, it is important to mention that research work to develop a model that integrates the elements that intervene in the supply and demand of these services and help us understand the reason for their adoption are still scarce. To reduce this gap, the objective of this article is to propose an integral model from the point of view of the demand and supply of the elements that intervene in the adoption of these services. For its development, a set of theories is considered: dissemination of innovations, electronic commerce, and mobile commerce, use of information technologies, wireless value chain, and culture. In addition, this framework investigates the factors that affect the adoption of mobile Internet services in Japan. Specifically, the case of NTT DoCoMo and other telecommunications operators is considered. Finally, it suggests some lessons learned that may be useful for the researcher and entrepreneur involved in the mobile Internet branch.