JEFAS (antes Cuadernos de Difusión) Vol. 11 Nº 21 (2006)

URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4095

Examinar

Filtros

20061

Ajustes

Idioma: search.filters.itemlanguage.EspañolTema: search.filters.subject.Case studies

Resultados de la búsqueda

Mostrando 1 - 1 de 1
  • Miniatura
    ÍtemSolo Metadatos
    Fábrica de calzados Prestancia: ¿los negocios "perros" siempre se descontinúan?
    (Universidad ESAN. ESAN Ediciones, 2006-12-30) Villajuana, Carlos
    The general manager of a shoe factory is advised by the marketing manager to discontinue a line with very little relative market share in a slow growth market and for which prices are below total unit production costs. Before making a decision, the general manager decides to retain a consultant to give him a broader view of the situation. The consultant provides new elements of judgment for the reader to ponder.