Giuristi Vol. 2 Nº 3 (2021)

URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4083

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20211

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Autor: search.filters.author.Benites Arrieta, Gabriel

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    Las marcas y los elementos de la personalidad: aspectos relevantes para la protección de la identidad y el prestigio de personas naturales
    (Universidad ESAN, 2021-06-01) Benites Arrieta, Gabriel
    Many distinctive signs of products and services offered in the market are made up of terms that reproduce elements of identification of natural persons. In some cases, it is noted that the purchase decision is determined by the message that is assumed with the identification of the person. This study aims to develop the legally relevant aspects from the standpoint of trademark law that allow for settling possible conflicts based on a sign made up of an element associated with the identity or prestige of a third party.