JEFAS Vol. 14 Nº 27 (2009)
URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4114
Examinar
Ítem Solo Metadatos Green management: the reality of being green in business(Universidad ESAN. ESAN Ediciones, 2009-12-30) Tran, BenGreen management and going green are not as clear cut and easy as hyped by the general media. While going ecologically green is indeed beneficial and appropriate the process and procedure of becoming green is anything but easy. Firstly turning green is largely not a legal requirement but a voluntary process. Thus even though LEED (which is by far the more publicly known green certification standard) governs the certification of the green management effort it is not a compulsory condition for practitioners to go green. Secondly even with the encouragement of incentives to comply practitioners are skeptical in becoming green due to: (a) a lack of true understanding of the benefit of ecologically friendly procedures (the practice of profits versus the theory of benefits); (b) lack of short term gain in life cycle costing (practitioners want instant incentives); and (c) mostly because it is not a legal requirement for the vast majority of municipalities.
