JEFAS (antes Cuadernos de Difusión) Vol. 9 Nº 17 (2004)

URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4113

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Acceso: search.filters.access.Acceso abiertoTema: search.filters.subject.Estudios de casos

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  • Miniatura
    ÍtemSolo Metadatos
    Movida de piso
    (Universidad ESAN. ESAN Ediciones, 2004-12-30) Gastañaduy, Alfonso
    Cometa Ltd., a small company of distribution of products for welding located in Huancayo, manages to position itself advantageously in the market for some years selling mainly to mining centers, while its competitors limited their operations to the city of Huancayo. The best-selling product is the electrode from the Trikón factory, which no other company distributes in the center of the country. The problems begin when the owners of Cometa find out that their main competitor in Huancayo, which years ago had stopped selling Trikon products due to a serious conflict with this manufacturer, will distribute this product again.
  • Miniatura
    ÍtemSolo Metadatos
    CIA. Molinera La Encantada
    (Universidad ESAN. ESAN Ediciones, 2004-12-30) Mendiola, Alfredo; Villanes, Liz
    The present case raises the general situation of a hypothetical company well positioned in the market and that apparently operates efficiently. The focus is on the short-term financial management policy that, at first glance, does not seem to present major drawbacks. However, in-depth analysis can lead to different conclusions.