JEFAS (antes Cuadernos de Difusión) Vol. 9 Nº 17 (2004)
URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4113
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Ítem Solo Metadatos Café de especialidad: alternativa para el sector cafetalero peruano(Universidad ESAN. ESAN Ediciones, 2004-12-30) Castro, Pilar; Contreras, Yabed; Laca, Delia; Nakamatsu, KeikoAlthough coffee is in general a commodity, in recent years a profitable market niche has been identified: that of specialty coffee. To access this market, coffee must be of the highest quality, be produced in specific geographical microclimates, have a flavour and be extracted following rigorously established standards. Peru has comparative advantages to obtain specialty coffee because it has one of the best botanical coffee varieties, adequate climatic and geographical conditions and water availability in tropical highlands. However, in order to achieve competitiveness, it is necessary to overcome limitations in terms of resources, technology, organization and management, as well as to formulate long-term strategies in which the interests of the entire productive chain are considered, from farmers to exporters, in a "win-win" relationship based on deep knowledge of the current reality of the sector and the international market.Ítem Solo Metadatos CIA. Molinera La Encantada(Universidad ESAN. ESAN Ediciones, 2004-12-30) Mendiola, Alfredo; Villanes, LizThe present case raises the general situation of a hypothetical company well positioned in the market and that apparently operates efficiently. The focus is on the short-term financial management policy that, at first glance, does not seem to present major drawbacks. However, in-depth analysis can lead to different conclusions.Ítem Solo Metadatos Percepción y expectativa de los ciudadanos peruanos frente al gobierno electrónico(Universidad ESAN. ESAN Ediciones, 2004-12-30) Cardona, DiegoThis work presents how Peruvian citizens evaluate government efforts to implement e-government initiatives. First, the basic concepts used in the article are described, then the Peruvian e-government policy is briefly exposed, and it ends up by measuring how citizens perceive e-government and what they expect from it, through a model developed by the author during his doctoral research (Cardona, 2004). The model includes five latent and independent constructs: attitude, aptitude, confidence, relevance, and satisfaction, which affect two latent and dependent constructs: the citizen's perception and expectation regarding their interaction with public administration using information technologies and communication, under the effect of illustrative variables related to citizens, institutions and the environment.Ítem Solo Metadatos Políticas públicas locales y desarrollo(Universidad ESAN. ESAN Ediciones, 2004-12-30) Vargas, BraulioThis research offers a conceptual basis on public policies and their extension towards State policies, with an emphasis on policies to promote social and economic development in the context of decentralization. It reviews the evolution of public policies, from the welfare state approach to the modern approach of the promoter State, and then explains the process of designing and managing public policies. The article calls the attention to public policies as a way to transforming a situation of social dissatisfaction into a situation of social satisfaction.
