Journal of Economics, Finance and Administrative Science

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4090

La Journal of Economics, Finance and Administrative Science (JEFAS), de la Universidad ESAN, es una publicación académica de acceso abierto que presenta investigaciones revisadas por pares en administración, economía y finanzas, con un enfoque en el contexto latinoamericano e iberoamericano. Fundada en 1992 como Cuadernos de Difusión, en 2009 cambió de nombre a su actual denominación como JEFAS. Ha evolucionado en colaboración con importantes editoriales, como Elsevier y actualmente Emerald Publishing. La revista publica investigaciones de alta calidad sin costo para los autores, con el respaldo de ESAN y su compromiso con la difusión del conocimiento científico y académico, y la práctica gerencial.

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Filtros

1992 - 19952

Ajustes

Autor: search.filters.author.Fischer, Konrad

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Mostrando 1 - 2 de 2
  • Miniatura
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    Regalo de navidad
    (Universidad ESAN. ESAN Ediciones, 1995-06-30) Fischer, Konrad
    The case presents a qualitative situation that has been developed following the methodology of the classics of economics, i.e., philosophical, from which logic, which laid the foundations of the knowledge of economics, derives. The case analyzes a warehouse company’s general situation that operates with apparent effectiveness in the Peruvian market. First, it relates the author’s personal experience who, together with his partner, proposes the generational change in the company between his son and himself, with expectations of an improvement in the management of the company in the face of the imminent and rapid technological innovation. Likewise, the company's problems are exposed because of the death of one of the partners, the constant innovation in the market, and the changes in the chain of command. Faced with this situation, the discussion may focus on the approach to future decisions in the company.
  • Miniatura
    ÍtemSolo Metadatos
    Pequeña empresa: papel de nuevo gerente de marketing Escobita Nueva
    (Universidad ESAN. ESAN Ediciones, 1992-03-30) Fischer, Konrad; Gastañaduy, Alfonso
    It presents the case of a family-owned garment company whose development has responded more to the founder's desire to provide his family with a sufficiently comfortable living than to the entrepreneurial vision that would have allowed it to respond to market signals, which has led the company to lose ground to the competition. The organization of production is described; the market strategy: product, price, distribution and sales, promotion and advertising; the characteristics of the market and the competition; and the financial situation. When the founder's son takes over the business, he evaluates this situation and considers different alternatives for action: specializing in a new product line; maintaining the same product line, but with new designs; entering other markets; changing its pricing policy; its distribution and sales system, as well as promotion and advertising. The discussion of the case can be oriented towards the analysis of these options.