Journal of Economics, Finance and Administrative Science
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4090
La Journal of Economics, Finance and Administrative Science (JEFAS), de la Universidad ESAN, es una publicación académica de acceso abierto que presenta investigaciones revisadas por pares en administración, economía y finanzas, con un enfoque en el contexto latinoamericano e iberoamericano. Fundada en 1992 como Cuadernos de Difusión, en 2009 cambió de nombre a su actual denominación como JEFAS. Ha evolucionado en colaboración con importantes editoriales, como Elsevier y actualmente Emerald Publishing. La revista publica investigaciones de alta calidad sin costo para los autores, con el respaldo de ESAN y su compromiso con la difusión del conocimiento científico y académico, y la práctica gerencial.
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Ítem Solo Metadatos Incidente de negocios: distribuidor conquistado, venta realizada(Universidad ESAN. ESAN Ediciones, 1995-12-30) Solano, DavidThis business incident, which lends itself to an eminently qualitative analysis, seeks to illustrate how the marketing mix of a company should be structured, taking into account not only the product to be launched on the market, but also the client portfolio with which account the company. Another aspect to analyze is the decision-making style and its influence on marketing decisions. It is recommended that the solution culminate with the marketing mix proposal that the company must implement and the planning of the actions that must be carried out for this, both inside and outside the company. The analysis of the situation should be taken into account.Ítem Solo Metadatos Construcción de escenarios cognoscitivos basados en tendencias cualitativas(Universidad ESAN. ESAN Ediciones, 1993-12-30) Scheel, CarlosThis study offers a model for the construction of cognitive scenarios based on a systemic approach, and on the identification, tracking and projection of qualitative trends. The model is part of the exploratory strategy of a flexible knowledge-bases decision support system, designed by the author himself to handle unstructured environments. The concept of cognitive scenarios is based on qualitative trends and provides an effective and functional frame of reference for decision makers who need to project complex situations over long periods of time and in which many factors affect the behavior of the results. It is concluded that cognitive scenarios generate a series of intuitive behavioral patterns able to support strategies that, in general, are not able to be managed by conventional descriptive or normative models. In addition, cognitive scenarios provide a stronger support to develop strategic policies for decision makers.Ítem Solo Metadatos Compañía de productos fritos "Bocaos" Ltda.(Universidad ESAN. ESAN Ediciones, 1993-04-30) Angulo Olaya, MyriamFamily business in the food industry managed by five of nine siblings is experiencing declining sales and rising costs. A board of partners must set new directions and policies for the future. The case begins by describing the origin of the problem and then makes a historical account of the development of the company during its 24 years of existence. It exposes the factors and situations that generated its current structure, both internal and its environment. The objective is to awaken in business administration students, particularly in marketing, an analytical and research capacity that will allow them to broaden and deepen their knowledge of topics such as the decision-making process in marketing, new procedures or innovation of existing ones with respect to the management of the elements of the marketing mix, design of strategic plans and marketing programs that guarantee the permanence of an organization. Finally, the case shows the economic, social and political aspects of the environment in which the company operates.Ítem Solo Metadatos Distribuidores Textiles S.A. (DITEXSA)(Universidad ESAN. ESAN Ediciones, 1993-04-30) Valdés Palacio, ArmandoThis case study presents the situation of a clothing company with many years of operation that is affected when the entry into the market of department stores, or large retailers, causes changes in the distribution system of its products. The discussion should focus on four objectives: first, to get the participants in the discussion to analyze the physical distribution situation before the intervention of large retailers, and to explain how their appearance in the market affects the industrial or commercial company and two main distributors of a product line; second, to get the participants to assume the roles of company executives and reach a joint decision on how to relate to the elements of the distribution chain without affecting the cordial relations with their long-standing customers; third, to motivate participants to become aware of the importance for the company of changes in its environment, in this case, in physical distribution, distribution channels and the relationships between producers, the distribution chain and end customers; finally, to evaluate the aspects to be considered in the design of distribution channels and to study the advisability of making changes in channel participation and in the use of multiple or dual channels.Ítem Solo Metadatos Calidad total: solución empresarial(Universidad ESAN. ESAN Ediciones, 1992-03-30) D'Alessio Ipinza, FernandoIt presents the fundamentals of the total quality strategy, in the understanding of how beneficial the implementation of this strategy is by generating valuable effects on the entire organization. It summarizes the modern concepts used by Japanese companies in administration, influenced by three North Americans: Deming, Juran and Crosby, and shows the evolution of thinking about quality based on the contribution of these authors. The central part of the article is dedicated to the philosophy of Edward Deming, the highest exponent of the modern concept of quality, for which the concepts developed by this author are explained: the fourteen points, the seven deadly diseases, the obstacles to good management and the importance of the use of graphics to objectively represent the information required for decision making. The article encourages innovation in business management, warning senior management about the traditional myopia manifested in conservative management and making them see the favorable effects that the modern concept of quality would have on their organization.
