Now showing items 21-40 of 428

    • Calidad versus productividad: ¿qué es lo primero? 

      Vargas, Gustavo A. ( Universidad ESAN. ESAN Ediciones, 1993-04-30 )
      This document refers to some key factors as competitive, technological and organizational which may affect management decisions involved in determining the sequence of quality or productivity. The objective is to try to ...
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    • El logro del éxito en los mercados globales: una investigación sobre la fabricación en Estados Unidos y Japón 

      Giffi, Craiff A.; Roth, Aleda V. ( Universidad ESAN. ESAN Ediciones, 1993-12-30 )
      It summarizes the essential factors that explain competitive success according to both Japanese and North American manufacturers and outlines future manufacturing strategies to be developed in both countries. It is based ...
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    • La administración pública en Gran Bretaña 

      Plowden, William ( Universidad ESAN. ESAN Ediciones, 1993-12-30 )
      This article focuses on the central national government of Great Britain. It outlines the most important permanent features of the British administration, those which have remained constant over the past hundred years or ...
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    • Construcción de escenarios cognoscitivos basados en tendencias cualitativas 

      Scheel, Carlos ( Universidad ESAN. ESAN Ediciones, 1993-12-30 )
      This study offers a model for the construction of cognitive scenarios based on a systemic approach, and on the identification, tracking and projection of qualitative trends. The model is part of the exploratory strategy ...
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    • Hacia el cierre de los «cementerios de proyectos». Por qué fracasan las redes estratégicas: el caso de los proyectos de desarrollo con fondos internacionales 

      Adaniya, Ana Rosa ( Universidad ESAN. ESAN Ediciones, 1993-12-30 )
      It seeks to find the reasons why development projects fail focusing the analysis on the initial stage of strategic networks, considering that these projects conceptually fall within the definition of strategic networks. ...
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    • Banco Canaima en la encrucijada: la nueva era estratégica 

      Zavatti, Elvis ( Universidad ESAN. ESAN Ediciones, 1993-12-30 )
      This case study develops the decision that must be made by the directors of a Venezuelan bank, Banco Canaima, in an unsophisticated market with a small number of competitors in the face of a reform of the financial system. ...
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    • Mextex S.A. estrategias administrativas: pequeñas empresas 

      Anzola Rojas, Sérvulo ( Universidad ESAN. ESAN Ediciones, 1993-12-30 )
      It presents the case of a small business that faces a diverse problem at the internal and external levels, for which the manager requests the opinion of experts. It is provided information about production, finances, market, ...
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    • Embalaje sin fondo 

      Sierralta Ríos, Aníbal ( Universidad ESAN. ESAN Ediciones, 1993-12-30 )
      This case is aimed at international trade operators, production managers and students of Administration and Marketing; its purpose is to help them put into practice their knowledge of packaging, quality control and ...
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    • Regalo de navidad 

      Fischer, Konrad ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      The case presents a qualitative situation that has been developed following the methodology of the classics of economics, i.e., philosophical, from which logic, which laid the foundations of the knowledge of economics, ...
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    • A propósito de la privatización de Petroperú: negocios independientes o integración vertical 

      Roca, Santiago ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      It analyzes the various sales modalities raised in view of the privatization of the state oil company, Petroperú, mainly the modality of subdivision into independent businesses proposed by the Special Committee for the ...
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    • Evolución y proyectos de la economía peruana 

      Roca, Santiago; Simabuko, Luis ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      This article analyzes the Peruvian economy’s evolution during 1994 and its prospects for the next two years. Concerning 1994, according to the main economic indicators, we find that the country grew for the second consecutive ...
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    • La praxis legal y ética de la publicidad en el Perú 

      Bardales, Gabriela; Reinoso, Raquel ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      Describes and analyzes the evolution of advertising regulation in Peru between 1974 and 1994. It also examines the role of the agencies in charge of enforcing the laws related to the practice of this activity and the ...
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    • Grupos estratégicos en el sector periodístico: panorama en la ciudad de Lima 

      Antonio, Javier; Cornejo, Ricardo; Reinoso, Raquel; Soto, Fanny; Uribe, Sara ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      Describes and interprets the behavior of the national journalistic sector from the strategic groups that compete in this industry. For this, the market was segmented based on two variables: type of reader and the way of ...
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    • Maxión S.A. 

      Fossati Figueiredo, Kleber; Barcellos, Fernando ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      Maxion S.A. is a company that has been operating in Brazil since 1962, specialized in the production of agricultural machinery and engines, products in which it has a market share of 40% and 25% respectively. It is in the ...
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    • Medio ambiente y desarrollo: ¿un puente demasiado lejos? 

      Solano, David ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      It tries to provide a global vision of how the environmental issue is being handled by the government and businessmen of Peru, as well as to warn about the consequences that the current trend can bring for the development ...
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    • Calcadista S.A. 

      Graeff, Clóvis ( Universidad ESAN. ESAN Ediciones, 1995-06-30 )
      The board of directors of a family-owned company that concentrates 35% of the market for the production and distribution of sports and orthopedic footwear for children and young people, thanks to its quality and technology, ...
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    • Fuerza de la competencia en el sector periodístico: el caso de los diarios formales de Lima 

      Antonio, Javier; Cornejo, Ricardo; Reinoso, Raquel; Soto, Fanny; Uribe, Sara ( Universidad ESAN. ESAN Ediciones, 1995-12-30 )
      Applying Porter's methodology of the well-known five competitive forces to analyze the nature of competition, this article seeks to demonstrate that the competitive advantages obtained by the companies are a function of ...
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    • Atractivo del financiamiento a las pequeñas microempresas para la banca comercial privada 

      Copa, Tula; González de Otoya, Gustavo; Linares, César ( Universidad ESAN. ESAN Ediciones, 1995-12-30 )
      In Latin America, small and micro enterprises (SMEs) are considered a tool for combating poverty due to their high capacity to generate employment, in addition to being a significant source of GDP. This article seeks to ...
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    • El sistema de franja de precios para los productos agrícolas en el Pacto Andino: definición de cambio estructural 

      Del Valle, Manuel ( Universidad ESAN. ESAN Ediciones, 1995-12-30 )
      It analyzes the structural change in the context of the price band in the Andean Pact in order to advance proposals for the reform of Decision 37.1 so that it can consider the systematic and sustained changes in the ...
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    • Los estados financieros y el valor de la empresa 

      Frank, Hans ( Universidad ESAN. ESAN Ediciones, 1995-12-30 )
      Starting from this case study, the aim is to demonstrate the reasons why financial statements cannot be taken as a good basis for determining the value of a going concern. To do this, the valuation method based on the ...
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