Exploring the importance of the perceived value of port users: evidence from the public port system in Ecuador

dc.contributor.authorPedraza-Rodríguez, José Antonio
dc.contributor.authorYadira, Martha
dc.contributor.authorMora-Márquez, César
dc.date.accessioned2024-07-03T21:23:32Z
dc.date.available2024-07-03T21:23:32Z
dc.date.issued2024-03-30
dc.description.abstractPurpose: This article aims to explore the concept of chain value of the public port system in Ecuador from the perspective of importing/exporting companies, analyzing how perceived value in the use of port services affects customer satisfaction and the intermediate links of the influence of trust and commitment on customer loyalty. Design/methodology/approach: Relying on a survey of 634 Ecuadorian companies with experience in international trade as port users and a theoretical framework well-established in the literature on consumer behavior, the empirical study found evidence of a positive and significant relationship with the knowledge of chain effects. Findings: The findings confirm the chain effect and reveal ways to maintain an ongoing satisfactory, trust and committed relationship with users, thereby ultimately gaining and maintaining their loyalty. The conclusions suggest how this postulate can help to close the gap referred to the effective management of port services, and point out that port managers should be concerned with a continuous in-depth understanding of the perceived value and its chain effects. Originality/value: The authors add evidence of the use of the postulate of the chain of effects on these dimensions, whose applicability is very well established, tested and consensual for the doctrine in industrial marketing. In contrast, it is scarcely present in the port relationship with its users.en_EN
dc.identifier.citationPedraza-Rodríguez, J. A., García-Briones, M. Y., & Mora-Márquez, C. (2024). Exploring the importance of the perceived value of port users: evidence from the public port system in Ecuador. Journal of Economics, Finance and Administrative Science, 29(57), 146–165. https://doi.org/10.1108/JEFAS-09-2022-0214
dc.identifier.doihttps://doi.org/10.1108/JEFAS-09-2022-0214
dc.identifier.urihttps://hdl.handle.net/20.500.12640/3996
dc.languageInglés
dc.language.isoeng
dc.publisherUniversidad ESAN. ESAN Ediciones
dc.publisher.countryPE
dc.relation.ispartofurn:issn:2218-0648
dc.relation.urihttps://revistas.esan.edu.pe/index.php/jefas/article/view/729/584
dc.rightsAttribution 4.0 Internationalen
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectValue-satisfaction-loyalty chainen_EN
dc.subjectPort-marketingen_EN
dc.subjectCadena valor-satisfacción-fidelizaciónes_ES
dc.subjectRelationship-marketingen_EN
dc.subjectMarketing de puertoses_ES
dc.subjectMarketing relacionales_ES
dc.subjectPort-customer relationshipen_EN
dc.subjectRelación puerto-clientees_ES
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04
dc.titleExploring the importance of the perceived value of port users: evidence from the public port system in Ecuadoren_EN
dc.typeinfo:eu-repo/semantics/article
dc.type.otherArtículo
dc.type.versioninfo:eu-repo/semantics/publishedVersion
local.acceso.esanAcceso abierto
oaire.citation.endPage165
oaire.citation.issue57
oaire.citation.startPage146
oaire.citation.titleJournal of Economics, Finance and Administrative Science
oaire.citation.volume29

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