Examinando por Autor "Rivera-Camino, Jaime"

Mostrando 1 - 4 de 4

Acceso Abierto
A holistic model of education quality in marketing management: an exploratory testing in Spanish universities
(Universidad ESAN, 2010) Rivera-Camino, Jaime
Over the last decades, education quality (EQ) assurance has emerged as an important public policy issue. Unfortunately, there is still no agreement on the following issues: EQ definitions, essential assessment indicators, and the fundamental suitability of the models proposed. To fill this vacuum, we propose an EQ model that empirically identifies the resource-capability variables linked to learning outcomes of students, and their association with the competitive positioning of universities.
Acceso Abierto
CSR serves to compete in the sport industry? An exploratory research in the football sector in Peru
(Virtus Interpress, 2016) Quispe Salguero, Julio; Rivera-Camino, Jaime
Corporate social responsibility (CSR) is a concept used by firms to obtain competitiveness. Although the focus of academic research has been on identifying the link between financial and social performance, the causal evidence of this relationship remains unclear. Our research attempts to fill this gap by validating hypotheses indicating that the effect of CSR on business competitiveness requires integrating other variables. The literature review shows limited research conducted on CSR and professional sports in emerging countries. Our article fills these gaps by investigating the effect of CSR on competitiveness of football teams. Our results will expand the applicability of CSR to other organizations, while at the same time offering recommendations to a sector with economic and sociological global repercussions.
Acceso Abierto
Market orientation at universities: construct and exploratory validation
(Universidad Nacional de Colombia. Facultad de Ciencias Económicas. Escuela de Administración y Contaduría Pública, 2010-01-01) Rivera-Camino, Jaime; Molero Ayala, Víctor
Faced with a panorama of growing competitiveness in which universities are forced to get resources on their own, the concept of market orientation can be seen as a solution backed by ample literature. However, the existing literature is based principally on the profit-making sector with the publications in the educational field being still scarce. The purpose of our exploratory research is to develop and validate a market orientation measure in a sampling of Spanish universities. The scale integrates and expands the theoretical proposals from previous research; it shows acceptable levels of reliability and validity while allowing the setting-up of future lines of research in the area.
Acceso Abierto
La orientación al mercado en las universidades : el constructo y su validación exploratoria
(Universidad ESAN, 2009) Rivera-Camino, Jaime
Ante un panorama de competitividad creciente en el cual las universidades están obligadas a conseguir recursos por su propio desempeño, el concepto de Orientación al Mercado se presenta como una solución respaldada por amplia literatura. Sin embargo, la literatura existente se basa principalmente en el sector con fines de lucro, mientras las publicaciones sobre el sector educativo aún son escasas. El propósito de esta investigación exploratoria es desarrollar y validar un instrumento de medida de la Orientación al Mercado en una muestra de universidades españolas. La escala integra y expande las proposiciones teóricas de investigaciones previas, muestra aceptables niveles de fiabilidad y validez y permite establecer futuras líneas de investigaciones en el área.