A holistic model of education quality in marketing management: an exploratory testing in Spanish universities
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Date
2010
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Volume Title
Publisher
Universidad ESAN
Fecha de fin de embargo
Redes Sociales
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Citación APAAbstract
Over the last decades, education quality (EQ) assurance has emerged as an important public policy issue. Unfortunately, there is still no agreement on the following issues: EQ definitions, essential assessment indicators, and the fundamental suitability of the models proposed. To fill this vacuum, we propose an EQ model that empirically identifies the resource-capability variables linked to learning outcomes of students, and their association with the competitive positioning of universities.
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Keywords
Calidad de la educación, Enseñanza superior, Universidades, Administración del mercadeo, Modelos