JEFAS (antes Cuadernos de Difusión) Vol. 10 Nº 18-19 (2005)
URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/4093
Examinar
8 resultados
Resultados de la búsqueda
Ítem Solo Metadatos Responsabilidad social corporativa: qué se hace y qué debe hacerse(Universidad ESAN. ESAN Ediciones, 2005-12-30) Solano, DavidCorporate Social Responsibility has caught the attention of the business community worldwide because consumer and capital markets now champion or punish a company for its relationship with its environment. But this approach is still new and has several defects: it’s reactive, excessively focused on mass media, it’s not specialized, it confuses Public Relations with Social Responsibility, etc. This shows not only little knowledge of the basic concepts but also of the main reason underlying any Social Responsibility process: a sustainable improvement in the relationship with the population as a foundation for sustainable development. In order to achieve this it is necessary to have clear objectives, an clear definition of the target audience, and well designed action plans. Only then will we be able to assess the success or failure of our intervention.Ítem Solo Metadatos Coppermine: riesgos de la no concentración(Universidad ESAN. ESAN Ediciones, 2005-12-30) Jáuregui, Kety; Centeno, Adolfo; Solano, DavidMajor greenfield mining projects are usually surrounded by conflict between the mining company and neighboring communities caused as much by the operator’s mistakes as by anti-mining coalitions and other organized groups rallied around sustainable development issues. For four years while preparation work was underway the mining company put into practice several strategies aimed at addressing claims, including participatory workshops all the way to hiring anexpatriate professional expert charged with addressing environmental issues. A few months before the beginning of mine operations however tension peaked. A multi-sector technical commission was set up including government, residents and company representatives. The technical committee has already issued its report on the issue, including recommendations to keep a watchful eye on the company’s operations. In view of such developments, Coppermine must reframe its policies and strategies.Ítem Solo Metadatos Oro de los Andes(Universidad ESAN. ESAN Ediciones, 2005-12-30) Morán, María RosaThis case study poses the problem of a mining company and their activities in the Ancash Department. Despite the vast quantity of natural and cultural resources in the region, the communities are not developed, lacking government services and access routes. In this context,the company decides to enact a program that would increase tourist activity, with the intention of generating more wealth in the region, and as a means to develop competitive advantages and a sustainable source of income and employment for the community.Ítem Solo Metadatos Una misión educativa(Universidad ESAN. ESAN Ediciones, 2005-12-30) Brown, OfeliaThis case study describes an initiative by a computer engineer to develop an innovative teaching method. The company providing financial support has as their sole motivation the altruistic purpose of improving education in Peru. After enacting the program, the people involved decided to forma non-profit association in order to collect donations and assure the resources that will allow the project’s expansion. The story unfolds in the city of Lima, Peru, in May of 2005.Ítem Solo Metadatos Las empresas ante su desafío histórico: de la acumulación egoísta a la responsabilidad social(Universidad ESAN. ESAN Ediciones, 2005-12-30) Dejo, FedericoWhen the first productive organizations of the pre-industrial era appeared, man noticed that the development of these organizations had a negative impact, especially in terms of labor exploitation. However, man also foresaw the positive impacts: wealth and diversity of goods and products. This led later on, to the discussion of which role the companies must play inthe development of society. Socialist movements and subsequent revolutions tried to eradicate labor exploitation within the corporate world. But socialism’s failure to eliminate social injustice only strengthened the capitalist model. The manner in which most companies perform their activities, based solely on profit, threatens to eradicate not only wage earners, but theplanet it self. As a response to this, the concept of Socially Responsible Companies (SRC),emerging with great strength in the past decade, constitutes a rational and viable alternative in order to achieve a sustainable, desirable and necessary type of development.Ítem Solo Metadatos Matemáticas en el Perú: un caso de responsabilidad social(Universidad ESAN. ESAN Ediciones, 2005-12-30) Arias, NormaA renowned corporate group states that there is a very important relationship between the development and the educational level of a people, and so decides to improve the mathematics school program as a way to improve academic performance. It starts by developing school texts with a new methodology and then, sponsored by other companies, it donates them to public educational institutions around the country. Shortly after, the program, Math for Everyone, seeks to increase its coverage and leaps to a virtual format, with an interactive proposal geared towards fun and games in order to catch the child and teenager’s attention.Ítem Solo Metadatos La empresa socialmente responsable: una propuesta de autoevaluación(Universidad ESAN. ESAN Ediciones, 2005-12-30) Alcabés, NissimThe author proposes that corporations should self-evaluate the degree to which their performance towards their personnel, society and the nation is rated as socially responsible. He suggests 10 self-evaluation variables and a final overarching criterion. Quoting professor Sumantra Ghoshal, the author points to the need to review theoretical concepts that may have somehow dehumanized corporate management.Ítem Solo Metadatos Willoq: un caso de turismo vivencial(Universidad ESAN. ESAN Ediciones, 2005-12-30) Abarca, AlfredoThe Willoq community and Peruvian Odyssey have joined efforts in order to bring the everyday life of the high Andean communities in the area of Ollantaytambo closer to tourists. This is known as «existential tourism», and has as a basic premise the preservation of the Andean Man’s customs and traditions. Perhaps the magic and charm experienced by those who visit the Willoq community resides in the vast and diverse landscape in front of them, as well as in the various cultural manifestations that are so different to theirs in terms of: organization, economy, religion, and a sustainable interaction through time with the environment. But we can also see the crude reality and difficulties of the Willoq community, as well as the illusion and hope with which they view an ever more globalized world.
