Maestría en Gestión Empresarial
URI permanente para esta colecciónhttps://hdl.handle.net/20.500.12640/3904
Examinar
2 resultados
Resultados de la búsqueda
Ítem Acceso Abierto Relevant factors to take in consideration when applying a collaborative consumption practice in Peru(Universidad ESAN, 2020) Villavicencio Rodríguez, GiovannaHave you ever though on sharing your belongings in order to gain an extra income? Today this is possible thanks to the creation of several digital platforms that allows people to connect in order to obtain what they need. This new phenomenon is known as collaborative consumption and it’s a reality that is changing the way people behave. The term collaborative consumption is defined as an environment where the act of buying and distributing goods or services is made by stablishing a fee or another type of compensation. This practice has three main actors: the digital platform provider, the person who provides the service and the customer, and it’s characterized mainly because it works by the means of the internet. This report explores and defines what could be the potential results when implementing a collaborative consumption practice in Lima-Peru. For this, an exploratory research was conducted in order to stablish which were the main factors to take in consideration when applying this type of practice in the country. Moreover, the study analyzes the information associated with this practice by taking in consideration relevant factors such as the economical, political, social and technological situation of the country in terms of their population insights.Ítem Acceso Abierto Cross border e-commerce adoption drivers, inhibitors and impact In SMEs of the agroindustrial sector(Universidad ESAN, 2020) Córdova Núñez, Luis GabrielThis paper aims to provide insights about the drivers and inhibitors of Cross Border E-Commerce (CBEC) and its impact in the Small and Medium Enterprises in Peru. The research has an exploratory approach based on literature focused on the technological, organizational and environmental factors. Semi structured interviews were designed and conducted in owners of SMEs in the agro-industrial sector. Practical limitations were due to a limited number of companies able to share insights and lack of corroboration with operational workers. Results showed that in the technological context, perceived benefits and compatibility were drivers. Cost of implementation was indistinct. In the organizational context, technology readiness was considered as a driver and firm size an indistinct factor. The environmental context has a significative influence. This project intends to provide entrepreneurs, SMEs representatives and national officers an understanding of factors that influence the adoption of CBEC platforms and identify the implications they have. This has the objective to determine policies to develop competitiveness in international markets.
