Revistas

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4079

Esta subcomunidad reúne los artículos publicados en las revistas de ESAN: Journal of Economics, Finance and Administrative Science (JEFAS) y Giuristi: Revista de Derecho Corporativo. La búsqueda y acceso es a cada artículo en particular y se accede al texto completo mediante un enlace externo que redirige al archivo correspondiente en el portal de revistas de ESAN.

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Mostrando 1 - 2 de 2
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    Fertronic: aprendiendo del pasado ¿éxito del futuro?
    (Universidad ESAN. ESAN Ediciones, 2004-06-30) Wakabayashi, José Luis; Borda, Armando
    This work describes the trajectory of a company in the IT sector, which as small parts and accessories provider becomes one of the 150 largest companies in Peru. While explains the growth strategies applied by this company, over more than fifteen years of operation, also exposes the evolution that has followed the businesses linked to information technologies in Peru. Far from presenting facts concluded, the case reaches the present and invites the reader to suggest approaches to face recent trends.
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    Ítem
    Cuidados veterinarios: ¿Atender aves vacunos o mascotas?
    (Universidad ESAN. ESAN Ediciones, 2006-06-30) Wakabayashi, José Luis; Borda, Armando
    Company dedicated to the import and marketing of veterinary products, owes most of its growth to the exclusive representation of the Tasmil brand, a world leader in animal health products. While the products might be geared at the poultry, cattle, pig, and pet sectors, currently 80% of the company’s sales are concentrated in the poultry market, which is the most organized livestock market in Peru, with the highest growth potential. The company wishes to continue growing, but it has already reached the limit in its traditional product line. Moreover, it faces liquidity restrictions due to the decreased turnover of some product lines aimed at the livestock sector. Finally, there is always the risk of loosing the Tasmil representation, or even worse, that Tasmil is attracted by the poultry market and decides to operate directly in the country