2. Publicaciones

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068

Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional

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  • Miniatura
    Ítem
    Agotamiento del derecho de marca, importaciones paralelas y comercio internacional
    (Universidad ESAN, 2023-12-31) Benites Arrieta, Gabriel
    The principle of exhaustion of rights is one of the most discussed matters in intellectual property law, forming part of a debate that has not culminated in a global agreement. However, its application is present in all countries and the evaluation of its scope has deserved the attention of the doctrine and the courts of justice of the world. This work focuses on the field of trademarks and tries to show a gene ral perspective on the exhaustion of the right in its presence in international trade, through parallel imports. Likewise, it includes some of the economic reasons that support the existence or restriction of parallel imports, as well as an analysis of their regulation in international trade law.
  • Miniatura
    Ítem
    Las marcas y los elementos de la personalidad: aspectos relevantes para la protección de la identidad y el prestigio de personas naturales
    (Universidad ESAN, 2021-06-01) Benites Arrieta, Gabriel
    Many distinctive signs of products and services offered in the market are made up of terms that reproduce elements of identification of natural persons. In some cases, it is noted that the purchase decision is determined by the message that is assumed with the identification of the person. This study aims to develop the legally relevant aspects from the standpoint of trademark law that allow for settling possible conflicts based on a sign made up of an element associated with the identity or prestige of a third party.