2. Publicaciones

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068

Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional

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Filtros

1997 - 199912000 - 20041

Ajustes

Acceso: search.filters.access.Acceso abiertoTema: search.filters.subject.Automotive industry

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Mostrando 1 - 2 de 2
  • Miniatura
    ÍtemSolo Metadatos
    Los camiones checos
    (Universidad ESAN. ESAN Ediciones, 1997-12-30) Solano Cornejo, David; Vargas Espinal, Ida Luz
    Paico Peru is a subsidiary of an Asian automotive company and is dedicated to the import and sale of cheap cars in Peru. The model that concentrates the highest percentage of sales is the Miso, aimed at socioeconomic levels C and D. Due to the saturation of the main Miso market and new laws that regulate the importation of used cars, an unsatisfied market has been created, So Paico has increased its product portfolio by launching new models aimed at a higher socioeconomic class. The company is currently in a quandary as the board is considering importing a new low-cost truck model that would reinforce the image that Paico sells cheap and low-quality cars, negatively impacting the recent product line.
  • Miniatura
    ÍtemSolo Metadatos
    La industria automotríz: desarrollos en China e implicaciones para Latinoamérica
    (Universidad ESAN. ESAN Ediciones, 2004-12-30) Kamiya, Marco; Ramírez, César
    Due to its size and global reach, the automotive industry raises debate when discussing investment attraction policies, strategies for the insertion of productive chains and technology transfer mechanisms. Today this industry combines three important elements: a) it is a leader in productive globalization (e-commerce, subcontracting and commercialization), b) the production of vehicles in China and East Asia is boosting the market and causing changes in strategies and c) the division between original producers and suppliers is consolidating the number of main producers multiplying the number of subcontractors. These new trends, which include productive globalization, China's preponderant role, and new production chains, force private companies to formulate production strategies; and to governments, to offer a successful promotion.