2. Publicaciones
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068
Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional
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Ítem Solo Metadatos Agotamiento del derecho de marca, importaciones paralelas y comercio internacional(Universidad ESAN, 2023-12-31) Benites Arrieta, GabrielThe principle of exhaustion of rights is one of the most discussed matters in intellectual property law, forming part of a debate that has not culminated in a global agreement. However, its application is present in all countries and the evaluation of its scope has deserved the attention of the doctrine and the courts of justice of the world. This work focuses on the field of trademarks and tries to show a gene ral perspective on the exhaustion of the right in its presence in international trade, through parallel imports. Likewise, it includes some of the economic reasons that support the existence or restriction of parallel imports, as well as an analysis of their regulation in international trade law.Ítem Solo Metadatos Infraestructura de transporte en el Asia-Pacífico: demanda futura, problemas y soluciones(Universidad ESAN. ESAN Ediciones, 1997-12-30) Kim, JoseokThe economy of the Asia-Pacific region has registered one of the highest growth rates and this trend is expected to continue. As a result, passenger and cargo traffic has also increased, causing most of the airports and ports to become congested. This has generated the need for the State to invest in new infrastructure that can meet current demand, but the construction of new ports and airports generates a series of challenges, including financing, ownership, administration and regulation; all this in a globalized context, of economic liberalization and integration. The problems presented by the operation and investment in infrastructure, their causes and the possible ways of solving them are reviewed, at the same time that two policy options are presented: planning mechanisms and market mechanisms. Different options for introducing the market mechanism into infrastructure are examined, such as deregulation, the management contract, the effects of the reform, and the role of the government.Ítem Solo Metadatos Oportunidades agroindustriales en la Cuenca del Pacífico(Universidad ESAN. ESAN Ediciones, 1997-12-30) Bailey, William C.; Norina, Lidia V.Compares the possibilities of New Zealand and Peru in export agriculture and agribusiness, in which both countries have great potential. He considers that, to remain competitive internationally, both countries must stop exporting raw materials and replace them with products with higher added value. It analyzes the situation and the expected evolution of four New Zealand export products: meat, milk and derivatives, venison and kiwi, and argues that the central aspect to take advantage of the challenges and opportunities in agribusiness is to never forget the importance of the consumer and the consumption patterns, as the importance given to products sensitive to the environment is growing. As possible strategies, mention is made of taking advantage of the comparative advantages offered by nature, developing products specifically destined for the export market, protecting natural resources while maintaining the international competitiveness of agribusiness.Ítem Solo Metadatos Embalaje sin fondo(Universidad ESAN. ESAN Ediciones, 1993-12-30) Sierralta Ríos, AníbalThis case is aimed at international trade operators, production managers and students of Administration and Marketing; its purpose is to help them put into practice their knowledge of packaging, quality control and international marketing of tropical products, allowing them to learn the basic elements of international standardization. This is a real-life case and can be applied to any Latin American country, it highlights the importance of quality control systems and international standardization to reduce costs. In addition, even though it is not its main objective, it shows the demands of developed countries that are show in the form of technical barriers.Ítem Solo Metadatos Café de especialidad: alternativa para el sector cafetalero peruano(Universidad ESAN. ESAN Ediciones, 2004-12-30) Castro, Pilar; Contreras, Yabed; Laca, Delia; Nakamatsu, KeikoAlthough coffee is in general a commodity, in recent years a profitable market niche has been identified: that of specialty coffee. To access this market, coffee must be of the highest quality, be produced in specific geographical microclimates, have a flavour and be extracted following rigorously established standards. Peru has comparative advantages to obtain specialty coffee because it has one of the best botanical coffee varieties, adequate climatic and geographical conditions and water availability in tropical highlands. However, in order to achieve competitiveness, it is necessary to overcome limitations in terms of resources, technology, organization and management, as well as to formulate long-term strategies in which the interests of the entire productive chain are considered, from farmers to exporters, in a "win-win" relationship based on deep knowledge of the current reality of the sector and the international market.Ítem Solo Metadatos Developing economies and the Asia-Pacific economic cooperation forum-APEC: intrabloc trade and attraction of foreign direct investment from region(Universidad ESAN. ESAN Ediciones, 2008-06-30) Rodríguez, ChristianSince one of the main goals of the APEC is to facilitate the international trade and investments among its members, it is said that taking over APEC presidency (as Peru in 2008), will contribute to foster trade and attract investments from member economies. But, is there any pattern which allows quantifying the benefi ts resulting from this kind of commitment? After evaluating the trade statistics of APEC developing economies ever since the creation of the Forum in 1989, it can be inferred that presiding APEC does not guarantee an increase in its trade with the rest of APEC economies. Right after hosting the summit, its imports grow higher compared with its exports, but there is not any conclusive information on the growth of foreign direct investment (FDI). Nevertheless, even though the growth of trade and FDI attraction from APEC other member economies does not rely exclusively on taking over the Forum’s Presidency, this commitment is a unique opportunity to promote trade with the planet’s most important economic bloc.Ítem Solo Metadatos Sierralta Ríos, Aníbal. El comercio internacional y su impacto en la cultura y el derecho(Universidad ESAN, 2020-06-27) Almeida Pérez, Mariced Morayma; Vergaray Castillo, Daniela CarolinaCurrently, international trade is one of the economic activities more outstanding. It does not imply - as the author states - only transfers of goods or services; It also includes a series of elements, among which culture, technology and legal systems are included. For this reason, the international trade has direct effects, through cultural penetration or political interference, both in transnational corporations and in Recipient states and their populations. Sierralta, taking into account these new elements that are affected by economic activity, proposes a new theory: the evolutionary theory of international trade. This is raised not only as a theoretical approach, but also as the development of interdependence between the actors and the time factor in trade.
