2. Publicaciones

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068

Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional

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Filtros

1995 - 199922000 - 20051

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Acceso: search.filters.access.Acceso abiertoTema: search.filters.subject.Cultura corporativa

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Mostrando 1 - 3 de 3
  • Miniatura
    ÍtemSolo Metadatos
    Maxión S.A.
    (Universidad ESAN. ESAN Ediciones, 1995-06-30) Fossati Figueiredo, Kleber; Barcellos, Fernando
    Maxion S.A. is a company that has been operating in Brazil since 1962, specialized in the production of agricultural machinery and engines, products in which it has a market share of 40% and 25% respectively. It is in the group of well-positioned manufacturers, with its turnover of 40% in the foreign market in 1989. However, the increase in agricultural productivity led to a reduction in the demand for agricultural machinery. Following this unfavorable scenario, the company made the strategic decision to transform its production process into a competitive factor through the implementation of the Just-in-Time (JIT) system. The present case starts with the background of the JIT system, then the procedures adopted by the company are described, from the training on the meaning of the system to the development of suppliers. Finally, the results before and after the first stage of implementation are given along with quantitative indicators and qualitative considerations regarding the evaluation of the experience.
  • Miniatura
    ÍtemSolo Metadatos
    Disonancias entre el entorno local de los negocios y la cultura corporativa en un país latinoamericano
    (Universidad ESAN. ESAN Ediciones, 1995-12-30) Berlin, Margalit
    The article analyzes the relationship between the corporate culture of a multinational company headquartered in the United States, which enjoys great prestige worldwide, and the business environment and practices in Venezuela, where it has an operation. The prevailing culture in the corporation is North American and the top managers come from their country of origin. In Venezuela, on the other hand, most of the companies are family-owned, and personal contacts and influences prevail. The research is oriented to the elaboration of a qualitative diagnosis, through rigorous observation and semi-structured interviews. The results revealed that there is resistance on the part of Venezuelan managers to follow the culture of a strict company governed by rules set in a very different economic and political context. The ambiguity between acceptance and low identification with the values of the parent company leads to think of corporate culture as fragmented.
  • Miniatura
    ÍtemSolo Metadatos
    Integridad: respuesta superadora a los dilemas éticos del hombre de empresa
    (Universidad ESAN. ESAN Ediciones, 2005-12-30) Paladino, Marcelo; Debeljuh, Patricia; Del Bosco, Paola
    The various scandals that have shaken the corporate world have shown the need to analyze once again the ethic foundations of the corporation. It is not enough to issue a simple negative judgment; we must learn from failure and reflect on its causes. Why didn’t these companies fulfill theirmissions? What happened to their fundamental values? What happened to the personal convictionsof their general managers, with their vision of the future, with their contributions for the country and the community? Experience shows that it is not enough to merely propose worthy goals, guiding values or policies in favor of the environment and the community. It is necessary that all these propositions originate in the personal convictions of each individual, so that each actionwill have a distinctive, personal mark. Integrity must be found in the center of each individual and corporation. This paper presents integrity as a superior concept amongst the values and virtues which are normally mentioned; it implies that management must adopt the enabling attitudes andabilities they need to carry out their work properly.