2. Publicaciones

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068

Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional

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20032

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Autor: search.filters.author.Matsumoto, Mitsuji

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Mostrando 1 - 2 de 2
  • Miniatura
    ÍtemSolo Metadatos
    Lessons learned from the adoption of mobile internet services in Japan
    (Universidad ESAN. ESAN Ediciones, 2003-06-30) Yamakawa Tsuja, Peter; Matsumoto, Mitsuji
    The explosive growth of mobile Internet services in Japan has generated great interest in understanding the reason for success. Given that the diffusion ratios of these services differ according to the countries, some studies suggest that a series of requirements must be met, and others propose that culture is one of the main factors. In addition, it is important to mention that research work to develop a model that integrates the elements that intervene in the supply and demand of these services and help us understand the reason for their adoption are still scarce. To reduce this gap, the objective of this article is to propose an integral model from the point of view of the demand and supply of the elements that intervene in the adoption of these services. For its development, a set of theories is considered: dissemination of innovations, electronic commerce, and mobile commerce, use of information technologies, wireless value chain, and culture. In addition, this framework investigates the factors that affect the adoption of mobile Internet services in Japan. Specifically, the case of NTT DoCoMo and other telecommunications operators is considered. Finally, it suggests some lessons learned that may be useful for the researcher and entrepreneur involved in the mobile Internet branch.
  • Miniatura
    ÍtemSolo Metadatos
    On requeriments for mobile commerce
    (Universidad ESAN. ESAN Ediciones, 2003-12-30) Veijalainen, Jari; Yamakawa, Peter; Matsumoto, Mitsuji; Markkula, Jouni; Tsalgatidou, Afrodite; Hadjiefthymiades, Stathes
    Advances in the Internet and wireless networks and the rapid growth in the number of mobile devices have resulted in the accelerated growth of mobile commerce. We consider mobile commerce as a subset of electronic commerce in which transactions are made using a mobile terminal and a wireless network. The user of mobile equipment and its requirements play a role in the development of mobile commerce in addition to technological development and the development of regulatory frameworks. This document addresses the requirements for mobile commerce in addition to technological development and the development of regulatory frameworks. This document addresses the requirements for mobile commerce in a systematic way. First it establishes the mobile commerce scenario by reviewing basic concepts and requirements. Then it introduces a previously published metamodel that consists of four areas of interest: regulatory frameworks business models global infrastructure and support technologies. The requirements for mobile commerce are grouped by these areas and are analysed in this context. The emphasis is on those requirements that must persist. It is shown that many of them originate in a sphere and then propagate to another sphere so that they often take a more concrete form. The sphere of support technologies refers to the future technologies that are being developed now to respond to the requirements that arise in the future.