2. Publicaciones

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068

Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional

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2006 - 200922010 - 20171

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Idioma: search.filters.itemlanguage.EspañolTema: search.filters.subject.China

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Mostrando 1 - 3 de 3
  • Miniatura
    ÍtemSolo Metadatos
    La competencia intercultural como llave para el desarrollo del Perú
    (Universidad ESAN. ESAN Ediciones, 2009-06-30) Gómez-Schlaikier, Sigrid
    The term «intercultural competence» originally referred to the conscious skills and attitudes that the student and everyone involved in teaching a foreign language had to develop to understand the sociocultural context and decode messages from the language they were teaching-learning, meaning is no longer exclusive to this area. This article is about how the implemen-tation of intercultural competence has become very important in international relations, international cooperation, education and business; it allows optimizing the communication between different countries and cultures. Also, focus on its application to the national situation. Finally, gives an example of what can be a good practice of «intercultural competence» with the Chinese culture as a reference.
  • Miniatura
    ÍtemSolo Metadatos
    Análisis integral de los flujos comerciales entre el Perú y China con miras a la firma de un acuerdo de alcance parcial
    (Universidad ESAN. ESAN Ediciones, 2006-06-30) Gallardo Torres, Carlos
    Trade and its role in economic development have been amongst Peru’s priorities since the country’s economic opening. Along this line, it is easy to understand Peru’s decision to start negotiations to establish trade preference agreements with its main trading partners. This research starts by presenting the scenario for potential trade negotiations between Peru and the People’s Republic of China. The analysis is based on a methodology integrating calculations of trade indicators and the design of tariff item classification and potential identification matrices. Our outcomes’ analysis allows identifying those goods that are actually taking advantage of present trade relations between Peru and China, and other goods that might take further advantage of more open markets once a trade agreement is reached between the two nations. In addition, our research allows preparing a ranking of product classifications taking account of those industries and products where Peru should focus during trade talks with China.
  • Miniatura
    ÍtemAcceso Abierto
    Estrategias de internacionalización de marcas chinas: una revisión de casos
    (Universidad ESAN, 2017) Regalado Pezúa, Otto; Zapata, Gabriel A.
    El presente documento de trabajo tiene como objetivo principal presentar las estrategias de internacionalización que las marcas chinas han utilizado para posicionar sus productos en mercados B2C a nivel global. Para ello, primero se revisa la evolución de las marcas de las empresas chinas, luego se analizan sus estrategias de construcción para el mercado externo y la percepción de los consumidores sobre ellas. Finalmente, se describen algunos casos de empresas chinas presentes en mercados globales, sobre todo en Latinoamérica.