2. Publicaciones

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068

Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional

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1992 - 199922000 - 200922010 - 20111

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Idioma: search.filters.itemlanguage.EspañolTema: search.filters.subject.Logistics

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Mostrando 1 - 5 de 5
  • Miniatura
    ÍtemSolo Metadatos
    Distribuidores Textiles S.A. (DITEXSA)
    (Universidad ESAN. ESAN Ediciones, 1993-04-30) Valdés Palacio, Armando
    This case study presents the situation of a clothing company with many years of operation that is affected when the entry into the market of department stores, or large retailers, causes changes in the distribution system of its products. The discussion should focus on four objectives: first, to get the participants in the discussion to analyze the physical distribution situation before the intervention of large retailers, and to explain how their appearance in the market affects the industrial or commercial company and two main distributors of a product line; second, to get the participants to assume the roles of company executives and reach a joint decision on how to relate to the elements of the distribution chain without affecting the cordial relations with their long-standing customers; third, to motivate participants to become aware of the importance for the company of changes in its environment, in this case, in physical distribution, distribution channels and the relationships between producers, the distribution chain and end customers; finally, to evaluate the aspects to be considered in the design of distribution channels and to study the advisability of making changes in channel participation and in the use of multiple or dual channels.
  • Miniatura
    ÍtemSolo Metadatos
    Temperatura S.A
    (Universidad ESAN. ESAN Ediciones, 1992-09-30) Valdez Flórez, Enrique
    Case study on a company that, due to little interest in the proper use of the computer system, makes a serious mistake that causes serious damage to one of its main customers. The objective is to motivate students in the matter of how difficult it is to understand the technology that others master, which often puts the manager at a disadvantage compared to others and arouses in him mistrust or suspicion towards his subordinates. Students will surely find that the central problem lies in the lack of adequate planning, which should not be rejected as bad. However, the teacher, with appropriate questions, should ensure that students realize the permanent danger of being technological outdated or having contempt for unknown technology. And he should encourage in them a willingness to be more cautious when they perceive information they do not understand and to take advantage of opportunities that significantly benefit those who seize them.
  • Miniatura
    ÍtemSolo Metadatos
    Ojo por ojo
    (Universidad ESAN. ESAN Ediciones, 2001-12-30) Tateishi, Víctor
    Case directed to the logistic administration of a company. It is aimed at discussing the purchasing policy of both the institute and the clinical section.
  • Miniatura
    ÍtemSolo Metadatos
    Corazón remendado
    (Universidad ESAN. ESAN Ediciones, 2002-06-30) Tateishi Saito, Víctor
    This work studies the case of a hospital specialized in neurological surgery and how top management in order to improve their services decides to hire three specialized doctors with studies abroad with special considerations causing conflicts between colleagues because the rules do not they were given to everyone equally.
  • Miniatura
    ÍtemSolo Metadatos
    Análisis de comportamiento caótico en variables de la cadena de suministro
    (Universidad ESAN. ESAN Ediciones, 2011-12-30) Ramírez, Sergio A.; Peña, Gloria E.
    In this article we develop a supply chain model of four levels through the utilization of system dynamics with Ithink® and Mathlab® softwares to analyze data. The supply chain is studied from the chaos theory perspective, which helps identifying the sensitive variables that can lead to a state of chaos. A generic structure model that comprehends factory links, distribution, wholesale, retail and the client is constructed. The difficulty of operations and logistics managers to decide how much to order and when to do it is simulated accordingly to what occurs in the links of the preceding and subsequent levels with two decision parameters: The first parameter denominated A indicates the participation (between 0 and 1) of the number of product units that are taken into account in the actual stock and the pending orders at the moment of performing an order. The second parameter, denominated B, is the participation (between 0 and 1) of the number of units in the supply line (in transit) at the moment of performing orders of each of the links of the supply chain.