2. Publicaciones
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068
Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional
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Ítem Solo Metadatos La competencia intercultural como llave para el desarrollo del Perú(Universidad ESAN. ESAN Ediciones, 2009-06-30) Gómez-Schlaikier, SigridThe term «intercultural competence» originally referred to the conscious skills and attitudes that the student and everyone involved in teaching a foreign language had to develop to understand the sociocultural context and decode messages from the language they were teaching-learning, meaning is no longer exclusive to this area. This article is about how the implemen-tation of intercultural competence has become very important in international relations, international cooperation, education and business; it allows optimizing the communication between different countries and cultures. Also, focus on its application to the national situation. Finally, gives an example of what can be a good practice of «intercultural competence» with the Chinese culture as a reference.Ítem Solo Metadatos Análisis integral de los flujos comerciales entre el Perú y China con miras a la firma de un acuerdo de alcance parcial(Universidad ESAN. ESAN Ediciones, 2006-06-30) Gallardo Torres, CarlosTrade and its role in economic development have been amongst Peru’s priorities since the country’s economic opening. Along this line, it is easy to understand Peru’s decision to start negotiations to establish trade preference agreements with its main trading partners. This research starts by presenting the scenario for potential trade negotiations between Peru and the People’s Republic of China. The analysis is based on a methodology integrating calculations of trade indicators and the design of tariff item classification and potential identification matrices. Our outcomes’ analysis allows identifying those goods that are actually taking advantage of present trade relations between Peru and China, and other goods that might take further advantage of more open markets once a trade agreement is reached between the two nations. In addition, our research allows preparing a ranking of product classifications taking account of those industries and products where Peru should focus during trade talks with China.Ítem Solo Metadatos Return and volatility spillover across equity markets between China and Southeast Asian countries(Universidad ESAN. ESAN Ediciones, 2019-06-01) Hung, Ngo ThaiPurpose – This paper aims to study the daily returns and volatility spillover effects in common stock prices between China and four countries in Southeast Asia (Vietnam Thailand Singapore and Malaysia). Design/methodology/approach – The analysis uses a vector autoregression with a bivariate GARCHBEKK model to capture return linkage and volatility transmission spanning the period including the pre- and post-2008 Global Financial Crisis. Findings – The main empirical result is that the volatility of the Chinese market has had a significant impact on the other markets in the data sample. For the stock return linkage between China and other markets seems to be remarkable during and after the Global Financial Crisis. Notably the findings also indicate that the stock markets are more substantially integrated into the crisis. Practical implications – The results have considerable implications for portfolio managers and institutional investors in the evaluation of investment and asset allocation decisions. The market participants should pay more attention to assess the worth of across linkages among the markets and their volatility transmissions. Additionally international portfolio managers and hedgers may be better able to understand how the volatility linkage between stock markets interrelated overtime; this situation might provide them benefit in forecasting the behavior of this market by capturing the other market information. Originality/value – This paper would complement the emerging body of existing literature by examining how China stock market impacts on their neighboring countries including Vietnam Thailand Singapore and Malaysia. Furthermore this is the first investigation capturing return linkage and volatility spill over between China market and the four Southeast Asian markets by using bivariate VAR-GARCH-BEKK model. The authors believe that the results of this research’s empirical analysi would amplify the systematic understanding of spillover activities between China stock market and other stock markets.Ítem Acceso Abierto Estrategias de internacionalización de marcas chinas: una revisión de casos(Universidad ESAN, 2017) Regalado Pezúa, Otto; Zapata, Gabriel A.El presente documento de trabajo tiene como objetivo principal presentar las estrategias de internacionalización que las marcas chinas han utilizado para posicionar sus productos en mercados B2C a nivel global. Para ello, primero se revisa la evolución de las marcas de las empresas chinas, luego se analizan sus estrategias de construcción para el mercado externo y la percepción de los consumidores sobre ellas. Finalmente, se describen algunos casos de empresas chinas presentes en mercados globales, sobre todo en Latinoamérica.
