2. Publicaciones

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068

Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional

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Tema: search.filters.subject.Electronic commerce

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Mostrando 1 - 2 de 2
  • Miniatura
    ÍtemSolo Metadatos
    Modelo de desarrollo de comercio electrónico b2c en los países menos desarrollados: el caso peruano
    (Universidad ESAN. ESAN Ediciones, 2003-06-30) Díaz, Antonio
    This research proposes a development model for e-commerce from business to consumer (B2C) in the least developed countries, based on electronic commerce in Peru. To find common characteristics that make it possible to define the model, semi-structured interviews are conducted with three sectors of professionals linked to the development of electronic commerce in Peru: those responsible for the definition of policies and standards on electronic commerce, Internet service providers (ISP), and the managers and directors of companies immersed in electronic commerce activities. It is proposed a priori that the model contemplates the situation of the national technological infrastructure, the diffusion of the means of payment, the situation of the physical distribution and the online purchase culture in Peru.
  • Miniatura
    ÍtemSolo Metadatos
    On requeriments for mobile commerce
    (Universidad ESAN. ESAN Ediciones, 2003-12-30) Veijalainen, Jari; Yamakawa, Peter; Matsumoto, Mitsuji; Markkula, Jouni; Tsalgatidou, Afrodite; Hadjiefthymiades, Stathes
    Advances in the Internet and wireless networks and the rapid growth in the number of mobile devices have resulted in the accelerated growth of mobile commerce. We consider mobile commerce as a subset of electronic commerce in which transactions are made using a mobile terminal and a wireless network. The user of mobile equipment and its requirements play a role in the development of mobile commerce in addition to technological development and the development of regulatory frameworks. This document addresses the requirements for mobile commerce in addition to technological development and the development of regulatory frameworks. This document addresses the requirements for mobile commerce in a systematic way. First it establishes the mobile commerce scenario by reviewing basic concepts and requirements. Then it introduces a previously published metamodel that consists of four areas of interest: regulatory frameworks business models global infrastructure and support technologies. The requirements for mobile commerce are grouped by these areas and are analysed in this context. The emphasis is on those requirements that must persist. It is shown that many of them originate in a sphere and then propagate to another sphere so that they often take a more concrete form. The sphere of support technologies refers to the future technologies that are being developed now to respond to the requirements that arise in the future.