2. Publicaciones

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4068

Las publicaciones de ESAN reúnen una variedad de materiales académicos y prácticos que abarcan áreas fundamentales como la administración, economía, negocios, entre otros. Con enfoque en la formación y el desarrollo profesional, estas obras buscan contribuir al conocimiento y la innovación en diversas disciplinas; asimismo, proporciona información relevante y actualizada para la comunidad académica y empresarial en el ámbito local e internacional

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2002 - 200912010 - 20131

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Tema: search.filters.subject.Empresas transnacionales

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Mostrando 1 - 2 de 2
  • Miniatura
    ÍtemSolo Metadatos
    Global strategies for domestic firms in emerging economies in a world of multinationals: toward a model
    (Universidad ESAN. ESAN Ediciones, 2002-12-30) Li, Mingfang
    An issue little studied in the field of global strategic management is that of the strategies that local companies in emerging economies must adopt to effectively face the challenges of a globalized economy replete with multinationals. This article explores key dimensions of local business strategies, reviews the main elements of business strategies, corporate strategy, global orientation and the mixture of competitive approaches. It then integrates these dimensions and strategic elements into a conceptual framework that identifies viable types of strategies so that local companies in emerging economies can compete effectively with their powerful and resource-rich counterparts. The research considers previous contributions, limitations and future lines of research.
  • Miniatura
    ÍtemSolo Metadatos
    Localización geográfica y sectores de inversión: factores decisivos en el desempeño de las multinacionales mexicanas durante la crisis
    (Universidad ESAN. ESAN Ediciones, 2013-06-30) Basave Kunhardt, Jorge; Gutiérrez Haces, M. Teresa
    During the global crisis, Foreign Direct Investment (FDI) has withdrawn from developed economies and has substantially increased in emerging and transitional economies. In this scenario, Mexican MNEs have been spreading during the last four years, after starting their internationalization two decades ago. In this paper, we show that the relationship between two factors— economic sector and geographical location of FDI — explains the difference in outcome of corporate operations during the crisis. While positive results have been found regarding investments in Latin America and Asia, less favorable results are registered in investments in Europe and the United States. These findings modify the theoretical approach on the “location determinants” of FDI. Our sources are enterprise's websites and direct surveys applied during the last four years for a sample of 20 of the largest MNEs in Mexico.