3. Investigación
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4065
Esta colección reúne las contribuciones de acceso abierto realizadas por los docentes e investigadores de la Universidad ESAN, publicadas en fuentes académicas externas. Los trabajos aquí incluidos abarcan una amplia gama de temas de relevancia académica y profesional, y están orientados a fortalecer el conocimiento y el impacto de la investigación en diversas disciplinas. Estos estudios están disponibles para el público en general, promoviendo la difusión y el intercambio de conocimientos en beneficio de la comunidad académica y de la sociedad.
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Ítem Acceso Abierto Segmentation by motivations in religious tourism: A study of the Christ of Miracles Pilgrimage, Peru(Public Library of Science, 2024-05-16) Carvache-Franco, Mauricio; Regalado-Pezúa, Otto; Carvache-Franco, Orly; Carvache-Franco, WilmerThe present study, focused on pilgrimages as part of religious tourism, aimed to achieve the following objectives: Identify the motivations of the demand for religious tourism focused on pilgrimages; analyze the segmentation of the demand; identify the relationship between demand segments with satisfaction and loyalty; and establish the sociodemographic aspects that characterize demand segments. The study was conducted during the Pilgrimage of the Christ of Miracles in Lima, Peru. The sample was taken on-site from 384 tourists. The statistical techniques used were factor analysis and the k-means clustering method. The results reveal five motivational dimensions: Religious Experience, Belief Experience, Escape, Touristic Experience, and Shopping. Three attendee segments were also identified: Believers, related to belief experience; Religious, related to religious experience; and Passive, tourists with low motivations. The Religious segment had the highest satisfaction and loyalty levels among these groups. Sociodemographic differences were also found in the demand segments. The findings will contribute to management guidelines for destination administrators with religious events and provide insights into academic literature.Ítem Acceso Abierto Effect of negative emotions in consumption during the COVID-19 pandemic: A study from Peru(PLOS, 2023-11-03) Regalado-Pezúa, Otto; Carvache-Franco, Orly; Carvache-Franco, Mauricio; Carvache-Franco, Wilmer; Ortiz-Soto, Maribel; Larregui-Candelaria, GuisellThe research examines the negative consumer emotions generated by the perception of social networks or traditional media with consumer behavior during the covid_19 pandemic. The study was developed in Peru with a sample of 220 consumers; the design is quantitative and structural equations were used for data processing. The results indicate that social networks and traditional media are not related to negative emotions, but are related to the change in consumer behavior in the purchase of more products and new products. The research has theoretical implications since it provides evidence to the literature that the negative emotions generated during the covid_19 pandemic are related to changes in consumer behavior, which affect the purchase of more products and new products. The practical implications of the research is for businessmen on the causes of changes in consumer behavior generated during crises. like the COVID-19 pandemic.Ítem Acceso Abierto Perceived value and its relationship to satisfaction and loyalty in cultural coastal destinations: a study in Huanchaco, Peru(PLOS, 2023-08-01) Regalado-Pezúa, Otto; Carvache-Franco, Mauricio; Carvache-Franco, Orly; Carvache-Franco, WilmerCoastal tourism offers a wide variety of activities related to nature and culture in a sustainable environment. The present study in a coastal destination with cultural characteristics aims to (i) establish the dimensions of perceived value, (ii) determine the relationship between perceived value and satisfaction, and (iii) identify the relationship between perceived value and loyalty in variables such as return, recommendation, and word of mouth in a cultural coastal destination. This quantitative research used a sample of 384 valid questionnaires collected in Huanchaco, Peru, a city next to the Pacific Ocean, being a coastal destination with cultural potential. Factor analysis and multiple regression were applied for data analysis. The results show three dimensions of value perceived by tourists in coastal destinations: emotional and social value, economic value, and functional value. Of these, emotional and social value is the most salient predictor of tourist satisfaction and loyalty. These results will serve as management guides for cultural coastal destination managers and contribute to the academic literature.Ítem Acceso Abierto Market segmentation in urban tourism: a study in Latin America(PLOS, 2023-05-18) Carvache-Franco, Mauricio; Regalado-Pezúa, Otto; Sirkis, Gabriela; Carvache-Franco, Orly; Carvache-Franco, WilmerThis study aims to analyze the different segments of urban tourism demand. The data were collected in Mexico City, Lima, Buenos Aires, and Bogota, and a K-means clustering method was used to find the segments. The results showed three segments: the first cluster grouped tourists interested in enjoying lodging and restaurant services; the second included visitors seeking multiple attractions, who were the most willing to recommend the destinations; finally, the third was composed of passive tourists, not drawn to the attractions of these cities. This study contributes to the literature by offering evidence of urban tourism segmentation in Latin American cities, which has been scarcely researched. Furthermore, it sheds light on this topic by finding a segment not previously described in the literature ("multiple attractions"). Finally, this study offers practical implications for managers of tourism companies to plan and improve the competitiveness of destinations based on the different segments found.Ítem Acceso Abierto Urban turism perception and recommendation in Mexico City and Lima(MDPI, 2022-11-11) Regalado-Pezúa, Otto; Sirkis, Gabriela; Carvache-Franco, Orly; Carvache-Franco, Mauricio; Carvache-Franco, WilmerMexico City and Lima both have great cultural and historical value as they developed close to major pre-Columbian civilizations. When comparing their urban attractiveness factors, they present differences and similarities that need to be understood at a theoretical level. The study has practical implications as tourism officials and managers in each of these two cities can draw inspiration from the best practices of the other city. The method is quantitative, and the exploratory factorial analysis technique was used to reduce the variables in a group of factors. The results indicate that the different aspects of the cities’ tourism attractiveness can be categorized into four factors: the nucleus, the tourist ecosystem, MICE & shows, and related services. A comparison of the two cities’ Kruskal–Wallis test scores shows significant differences in terms of three variables: monuments and historic sites, museums and art galleries, and shops and commercial services.
