3. Investigación

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4065

Esta colección reúne las contribuciones de acceso abierto realizadas por los docentes e investigadores de la Universidad ESAN, publicadas en fuentes académicas externas. Los trabajos aquí incluidos abarcan una amplia gama de temas de relevancia académica y profesional, y están orientados a fortalecer el conocimiento y el impacto de la investigación en diversas disciplinas. Estos estudios están disponibles para el público en general, promoviendo la difusión y el intercambio de conocimientos en beneficio de la comunidad académica y de la sociedad.

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Autor: search.filters.author.Carvache-Franco, OrlyTema: search.filters.subject.Destination marketing

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Mostrando 1 - 2 de 2
  • Miniatura
    ÍtemAcceso Abierto
    Urban turism perception and recommendation in Mexico City and Lima
    (MDPI, 2022-11-11) Regalado-Pezúa, Otto; Sirkis, Gabriela; Carvache-Franco, Orly; Carvache-Franco, Mauricio; Carvache-Franco, Wilmer
    Mexico City and Lima both have great cultural and historical value as they developed close to major pre-Columbian civilizations. When comparing their urban attractiveness factors, they present differences and similarities that need to be understood at a theoretical level. The study has practical implications as tourism officials and managers in each of these two cities can draw inspiration from the best practices of the other city. The method is quantitative, and the exploratory factorial analysis technique was used to reduce the variables in a group of factors. The results indicate that the different aspects of the cities’ tourism attractiveness can be categorized into four factors: the nucleus, the tourist ecosystem, MICE & shows, and related services. A comparison of the two cities’ Kruskal–Wallis test scores shows significant differences in terms of three variables: monuments and historic sites, museums and art galleries, and shops and commercial services.
  • Miniatura
    ÍtemAcceso Abierto
    The determining factors of attractiveness in urban tourism: a study in Mexico City, Buenos Aires, Bogota, and Lima
    (MDPI, 2022-06-05) Sirkis, Gabriela; Regalado-Pezúa, Otto; Carvache-Franco, Orly; Carvache-Franco, Wilmer
    This research aims to examine the tourist recognition of the different attractions of the four most populous Spanish-speaking cities in Latin America: Mexico City, Buenos Aires, Bogotá, and Lima, and determine the factors that group these attractions and evaluate their degree of importance. Factor analysis technique was used to reduce the perceptions into relevant factors. The methodology used is quantitative, transversal, and non-experimental. The results indicate that the tourist attraction of a city has four main factors: the nucleus, the tourism ecosystem, Meetings, Incentives, Conventions and Exhibitions/Events (MICE) and shows, and the related services. The research has theoretical implications because it determines that tourists perceive attractions at four levels in these Latin American cities, each of which is made up of tourist attractions different from those mentioned in the literature. The research has practical implications, since officials and those responsible for tourism in Latin American cities can improve their plans by considering the factors of tourist attraction that generate a greater influx of tourists in the cities examined.