3. Investigación

URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4065

Esta colección reúne las contribuciones de acceso abierto realizadas por los docentes e investigadores de la Universidad ESAN, publicadas en fuentes académicas externas. Los trabajos aquí incluidos abarcan una amplia gama de temas de relevancia académica y profesional, y están orientados a fortalecer el conocimiento y el impacto de la investigación en diversas disciplinas. Estos estudios están disponibles para el público en general, promoviendo la difusión y el intercambio de conocimientos en beneficio de la comunidad académica y de la sociedad.

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Mostrando 1 - 6 de 6
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    ÍtemAcceso Abierto
    Market segmentation in urban tourism: a study in Latin America
    (PLOS, 2023-05-18) Carvache-Franco, Mauricio; Regalado-Pezúa, Otto; Sirkis, Gabriela; Carvache-Franco, Orly; Carvache-Franco, Wilmer
    This study aims to analyze the different segments of urban tourism demand. The data were collected in Mexico City, Lima, Buenos Aires, and Bogota, and a K-means clustering method was used to find the segments. The results showed three segments: the first cluster grouped tourists interested in enjoying lodging and restaurant services; the second included visitors seeking multiple attractions, who were the most willing to recommend the destinations; finally, the third was composed of passive tourists, not drawn to the attractions of these cities. This study contributes to the literature by offering evidence of urban tourism segmentation in Latin American cities, which has been scarcely researched. Furthermore, it sheds light on this topic by finding a segment not previously described in the literature ("multiple attractions"). Finally, this study offers practical implications for managers of tourism companies to plan and improve the competitiveness of destinations based on the different segments found.
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    Financial support failure and health results: the Peruvian case
    (PLOS, 2023-02-03) Guillen, Jorge
    The paper shed the light in analyzing the efficiency of Peruvian Government Financial Support in comparison with some countries in the Latin American Region and worldwide. The Covid 19 Pandemic enforced governments to apply the “Hammer Blow” which affected negatively the economy producing recession and unemployment. Governments offset the latter effect by applying subsidy policies to the Poor and then reduce the negative economic consequences of the general lockdown without getting COVID. Our study performs a Difference and Difference Model (DID) to evaluate the effectiveness of the latter policy.
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    Gender entrepreneurship in Latin America: does the institutional system matter?
    (Gaziosmanpasa University, 2022-03-30) Guillen, Jorge; Pereira, Renato
    This study attempts to uncover the institutional determinants of female entrepreneurship in a set of eight Latin American countries. Following the institutional system classification in the literature, we grouped the set of countries into three categories: State-Led, Emerging Liberal Market, and Family Led. We then split the data panel into two different groups: Argentina, Bolivia, Ecuador, and Venezuela, which are mostly State-Led; the other group includes Brazil, Chile, Colombia, Mexico, and Peru, which are either Family Led or Emerging Liberal Market Oriented where the degree of State intervention in the economy is lower. Our research investigated these institutional determinants of female entrepreneurship using a set of socioeconomic, cognitive, and macroeconomic variables. Our findings offer a new perspective on gender entrepreneurship in Latin America, considering internal and external factor. The first considers institutional varieties and the latter macroeconomic effects. This is relevant in order to find relevant incentives of entrepreneurship by gender.
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    Formal institutions, ICSID arbitration and firm performance: evidence from Latin America
    (Springer, 2022-04-25) Enriquez-Perales, Sarela; Garcia-Gomez, Conrado Diego; Díez-Estaban, José María; Lizarzaburu Bolaños, Edmundo R.
    This paper analyzes how a country’s formal institutional quality impacts the performance of listed companies across different Latin American countries (namely, Argentina, Brazil, Colombia, Mexico, Peru, and Chile) and industries. Latin America provides a unique setting to address this question due to the region’s high institutional instability. The sample consists of 571 large listed companies, with a total of 8576 observations, for the period 2004–2019. Results show that the quality of a country’s formal institutions is positively related to firm performance, measured through two alternative variables (ROA and Tobin’s Q). Additionally, countries that are signatories of the ICSID agreement provide companies with a more stable environment in which to do business, which ultimately has a positive impact on their performance. However, as the number of cases recorded before the ICSID increases, the relationship turns negative. The paper provides a more comprehensive understanding of formal institutions by considering six alternative governance dimensions. Moreover, international arbitration is found to be a substitute for formal institutions in Latin American countries.
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    Why people participate in collaborative consumption: an exploratory study of motivating factors in a Latin American economy
    (MDPI, 2020-03-03) Alzamora-Ruiz, Jessica; Guerrero-Medina, Carlos; Martínez-Fiestas, Myriam; Serida-Nishimura, Jaime
    In recent decades, collaborative initiatives have become relevant in Latin America, however, the owners of these businesses still face great challenges to mobilize consumers interest. In the research field, many collaborative consumption (CC) researchers have focused on the identification of their predictors; but studies that have explored this phenomenon via motivations perspective are very limited, especially those that focus on the Latin American context. Furthermore, these studies have analyzed on particular consumption activities and consumers with previous experience, restricting the scope of its results. To close this gap, the research has as its purpose the exploration of the motivating factors that best predict the intention to participate in CC activities into one of the three countries with the greatest number of collaborative businesses in the region. The ANOVA and CHAID are applied to a sample of 2080 people. The results reveal that, although enjoyment, sustainability, reputation and economic benefits are significant factors for CC, not all are equally effective in promoting high levels of participation in Latin American context. These findings allow to achieve a better understanding of the collaborative phenomenon, and also they contribute to the development of value proposals and more focused recruitment strategies for potential consumers in the region.
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    The impact of culture on the management of subsidiary organizations: the case of Viettel in Peru
    (Universidad EAFIT, 2020-12-16) Rees, Gareth H.; Morales Tristán, Oswaldo; Alosilla Cruzado, Gladys; Guizado Vásquez, Sandra; Laos Raffo, Bárbara; López Melgar, Orlando
    As south-south investments increase so do the issues experienced by investing companies. One of these is the impact of culture. This article analyzes the effects of the subsidiary country culture on an investing firm’s organizational culture and the managerial practices used to address them. Data is gathered from cultural databases, a company-wide survey and semi structured interviews. Descriptive statistics are used to reveal country and organizational culture differences, with content analysis to expose management responses. There is a clear difference between the firm’s Vietnamese and Peruvian workers, with the company’s practices more amenable to the Vietnamese employees. Recognition of this has resulted in a number of initiatives to reduce its impact. The study’s results offer suggestions that may be valued by other foreign companies interested in operating in Peru and may be especially relevant to Southeast Asia and Asian companies interested in investing in or looking to start operations in Latin America.