3. Investigación
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4065
Esta colección reúne las contribuciones de acceso abierto realizadas por los docentes e investigadores de la Universidad ESAN, publicadas en fuentes académicas externas. Los trabajos aquí incluidos abarcan una amplia gama de temas de relevancia académica y profesional, y están orientados a fortalecer el conocimiento y el impacto de la investigación en diversas disciplinas. Estos estudios están disponibles para el público en general, promoviendo la difusión y el intercambio de conocimientos en beneficio de la comunidad académica y de la sociedad.
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Ítem Acceso Abierto Telemedicine in Peru: origin, implementation, pandemic escalation, and prospects in the new normal(Oxford University Press, 2024-01-12) Rees, Gareth H.For many countries telemedicine was speedily adopted as a result of the COVID-19 pandemic, though for some countries telemedicine may have been implemented in a context of limited regulations or few plans or strategies to scale quickly. This article recounts how telemedicine was developed in Peru as a measure to support the country's Universal Health Coverage and service access to rural and locations with low workforce numbers and its deployment. From a range of data, we find that Peru's development of telehealth began before the pandemic, which by 2020 was sufficient to be able to foster a rapid and wider deployment and while the telemedicine service volumes quickly grew from the pandemic onset, these numbers then begin to reduce suggesting that telemedicine was considered more as a pandemic emergency measure rather than a change to the mix of health provision. From these data we offer two lessons, (i) that Peru's preparedness in terms of telemedicine policy and regulation were helpful to rapidly expand telemedicine at a time of necessity and (ii) that due to this investment and with a better understanding, Peru now has a short-run window of opportunity for the Peruvian Government to continue its regulatory development and investment to further deploy telemedicine services as a UHC improvement measure and to better align the health system to the country’s health needs.Ítem Acceso Abierto Evaluación del desperdicio de alimentos: normas y acciones para fomentar la circularidad en Perú(Pontificia Universidad Católica del Perú, 2024) Huiman Cruz, AlbertoPopulation growth generates a greater demand for food, thus increasing food waste. The fight against this problem began in several countries with strict regulations managing food waste. In the case of Peru, an analysis of progress in the field is presented. The objective of the article is to analyze the management of food waste in Peru and worldwide, both in terms of regulations and current situation; for this purpose, a bibliographic review was conducted taking into account the guidelines of circularity in food. The results obtained demonstrate deficiencies in both Peruvian and global regulatory frameworks, with the exception of Europe. The increase in food waste generation was analyzed globally in households, retail establishments, and the service industry. Countries share concerns about the increase in waste and seek to align themselves with the circularity model. In the case of Peru, this implies modifying and improving regulations with the involvement of relevant stakeholders. Therefore, actions are proposed to promote circularity in food management with a sustainability vision, such as proposals for national actions and basic principles, with collaboration between industries, government, and civil society.Ítem Acceso Abierto Is Income Discrimination a Factor in the Recent Venezuelan Migration?(REFPress, 2023) Guillen, JorgeThe following paper analyzes income discrimination during the recent Venezuelan migration in Peru. We use the survey “Encuesta Dirigida a la Población Venezolana (ENPOVE)” in order to proceed with our assessment. The ENPOVE surveys were conducted in 2018 with 9,487respondents (3,611 houses).The survey enabled the collection of socioeconomic variables and discrimination perceptions of Venezuelan residents in Tumbes, La Libertad, Arequipa, Cusco, Lima, and Callao. The results allow us to investigate the Peruvian labor market for low-skilled immigrant workers.Ítem Acceso Abierto Segmentation by motivations in religious tourism: A study of the Christ of Miracles Pilgrimage, Peru(Public Library of Science, 2024-05-16) Carvache-Franco, Mauricio; Regalado-Pezúa, Otto; Carvache-Franco, Orly; Carvache-Franco, WilmerThe present study, focused on pilgrimages as part of religious tourism, aimed to achieve the following objectives: Identify the motivations of the demand for religious tourism focused on pilgrimages; analyze the segmentation of the demand; identify the relationship between demand segments with satisfaction and loyalty; and establish the sociodemographic aspects that characterize demand segments. The study was conducted during the Pilgrimage of the Christ of Miracles in Lima, Peru. The sample was taken on-site from 384 tourists. The statistical techniques used were factor analysis and the k-means clustering method. The results reveal five motivational dimensions: Religious Experience, Belief Experience, Escape, Touristic Experience, and Shopping. Three attendee segments were also identified: Believers, related to belief experience; Religious, related to religious experience; and Passive, tourists with low motivations. The Religious segment had the highest satisfaction and loyalty levels among these groups. Sociodemographic differences were also found in the demand segments. The findings will contribute to management guidelines for destination administrators with religious events and provide insights into academic literature.Ítem Acceso Abierto Perceived value and its relationship to satisfaction and loyalty in cultural coastal destinations: a study in Huanchaco, Peru(PLOS, 2023-08-01) Regalado-Pezúa, Otto; Carvache-Franco, Mauricio; Carvache-Franco, Orly; Carvache-Franco, WilmerCoastal tourism offers a wide variety of activities related to nature and culture in a sustainable environment. The present study in a coastal destination with cultural characteristics aims to (i) establish the dimensions of perceived value, (ii) determine the relationship between perceived value and satisfaction, and (iii) identify the relationship between perceived value and loyalty in variables such as return, recommendation, and word of mouth in a cultural coastal destination. This quantitative research used a sample of 384 valid questionnaires collected in Huanchaco, Peru, a city next to the Pacific Ocean, being a coastal destination with cultural potential. Factor analysis and multiple regression were applied for data analysis. The results show three dimensions of value perceived by tourists in coastal destinations: emotional and social value, economic value, and functional value. Of these, emotional and social value is the most salient predictor of tourist satisfaction and loyalty. These results will serve as management guides for cultural coastal destination managers and contribute to the academic literature.Ítem Acceso Abierto Financial support failure and health results: the Peruvian case(PLOS, 2023-02-03) Guillen, JorgeThe paper shed the light in analyzing the efficiency of Peruvian Government Financial Support in comparison with some countries in the Latin American Region and worldwide. The Covid 19 Pandemic enforced governments to apply the “Hammer Blow” which affected negatively the economy producing recession and unemployment. Governments offset the latter effect by applying subsidy policies to the Poor and then reduce the negative economic consequences of the general lockdown without getting COVID. Our study performs a Difference and Difference Model (DID) to evaluate the effectiveness of the latter policy.Ítem Acceso Abierto El rol de las redes sociales y el empoderamiento de las mujeres en medicina(Instituto Nacional de Salud, 2020-03-24) Espinoza-Portilla, Elizabeth; Linares-Cabrera, Victor J.Today, the number of doctors and health professionals who use social networks as main venues for communication is increasing. Social networks offer new ways to connect and can facilitate almost instantaneous communication without geographical boundaries and can support students, doctors and health professionals. Social networks can allow women in the health field to obtain support that they would not otherwise have. This article describes the role of social networks in contributing to the empowerment of women in medicine and discusses the opportunities to use social networks as a tool for: access to mentoring and experienced counselors as role models; peer support and interaction; and access to information and continuing education.Ítem Acceso Abierto Bases for the digital transformation of the productive sector: an exploratory study of key competencies in Peru(ESIC, 2021-10-30) Regalado-Pezúa, Otto; Toro Galeano, Leonardo; Horna-Saldaña, C. J. P.The main objective of this research is to determine the basis of the key competencies necessary to achieve the digital transformation of public and private organizations in Peru. With this objective in mind, the conceptual framework involves the definition of a digital transformation in organizations and their impact on those organizations. Secondly, the article presented the results of the exploratory fieldwork conducted through in-depth interviews with ten executives from different productive sectors and analyzed them through content analysis. From this exploratory study, it concludes that all the experts interviewed agree on: i) the urgency of initiating a digital transformation process in small, medium, and large companies; ii) the need for training in digital transformation for company employees in all functional lines, giving priority to the commercial area; and iii) investment in the implementation process starting with cybersecurity and big data due to the impact on the operational and commercial results of the companies.Ítem Acceso Abierto Knowledge and ambidexterity’s impact on product innovation(Universidad Alberto Hurtado, Facultad de Economía y Negocios, 2022-07-14) Del Carpio, Javier FernandoThis paper aims to evaluate the relationship between external sources of knowledge and innovation ambidexterity and then analyze how innovation ambidexterity improves product innovation. This study presents evidence based on a sample of 355 low-medium-tech (LMT) firms that participated in the National Survey of Innovation in the Manufacturing Industry and Knowledge-Intensive Service Firms in Peru. A structural equation model approach was applied. The results indicate that there is a positive relationship between external sources of knowledge and exploration and exploitation improves product innovation. These results provide deeper knowledge about how LMT firms in an emerging economy can apply open innovation practices to develop innovation ambidexterity, thus improving their product innovation capability.Ítem Acceso Abierto Learning strategies and entrepreneurial attitudes: a predictive model of entrepreneurship intention in Peruvian undergraduate students(Universidad del Rosario, 2022-03-16) Bustos Alvarez, Varinia; Martínez-Gregorio, Sara; Galiana, Laura; Oliver, Amparo; Olivos, MariellaThis study aims to empirically test how learning strategies would fit into an undergraduate entrepreneur’s profile. The design is cross-sectional with a sample of 527 Peruvian undergraduate students. A structural equation model was specified, estimated, and tested in Mplus 8.4. The model hypothesized direct effects of the different learning strategies on a factor of entrepreneurial attitudes (considering proactivity, professional ethics, empathy, innovation, autonomy, and risk-taking dimensions) which, in turn, explained two indicators of entrepreneurship intention as outcomes. The tested structural model adequately fits the data. It provided helpful information on learning strategies and entrepreneurial attitudes accounting for up to 20% of variance of entrepreneurship intention. The learning strategies most related to entrepreneurial attitudes are those related to creativity, transference, and assessment of one's own performance. This paper provides for the first time evidence about the predictive power of several learning strategies on the entrepreneurial attitudes in connection with entrepreneurship intention (willingness and likelihood). This work increases our understanding of entrepreneurs’ learning strategies, so that we can improve the design and implementation of educational resources to promote entrepreneurs’ careers in emerging markets.