3. Investigación
URI permanente para esta comunidadhttps://hdl.handle.net/20.500.12640/4065
Esta colección reúne las contribuciones de acceso abierto realizadas por los docentes e investigadores de la Universidad ESAN, publicadas en fuentes académicas externas. Los trabajos aquí incluidos abarcan una amplia gama de temas de relevancia académica y profesional, y están orientados a fortalecer el conocimiento y el impacto de la investigación en diversas disciplinas. Estos estudios están disponibles para el público en general, promoviendo la difusión y el intercambio de conocimientos en beneficio de la comunidad académica y de la sociedad.
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Ítem Acceso Abierto Responsabilidad social corporativa y reputación corporativa en el sector financiero de países en desarrollo(Georgetown University, 2016-04-04) Lizarzaburu, Edmnundo R.; Del Brio, JesusThe article proposes a theoretical model that relates corporate social responsibility and corporate reputation in order to hypothesizing influence on investor confidence by studying and usinig cases of financial firms in Peru. the case study method is used to analyze four Peruvian banks accounting for 25% of all participants of the banking system in Peru and 80% in the participation of three financial indicators: % credits, % deposits and % Patrimony. Peruvian banking companies have improved their reputation for social responsibility actions. This improved reputation has been correlated with a strengthening of the value of the company. Furthermore, analysis of each case, framed in CSR plans generates seven propositions classified in three relationships (CSR and investor confidence, CSR and corporate reputation and corporate reputation and investor confidence). In future studies, we intend to extend this analysis with large samples of Peruvian companies have developed CSR practices. The novelty of this work is twofold. The literature has analyzed the concepts of CSR and RC isolation. After a thorough review a model that relates the two concepts is proposed. Second, the model is used to hypothesize CSR and CR relationship in financial sector companies in developing countries. The research on this topic has been conducted mainly in production companies and developed countries.Ítem Acceso Abierto CSR in education on business confidence: mediation effect of corporate reputation in the Peruvian banking sector(MDPI, 2022-01-12) Lizarzaburu Bolaños, Edmundo R.; Del Brío, Jesús; García-Gómez, Conrado DiegoThis paper analyzes the direct influence of CSR educational actions on business confidence in the context of the banking sector in an emerging country (Peru). A mediating effect through corporate reputation is also analyzed. To test the hypotheses presented in this paper, we have sent a survey to 1745 executive officers of the branches of the banks. These key individuals were selected as the target population of the study because the authors sought to study the management’s perception of CSR and business confidence. From the data obtained from the survey, it has been tested that educational CSR actions in Peruvian banks directly influences the perception of business confidence. Secondly, this relationship is partially mediated by the effect of CSR educational actions on corporate reputation.Ítem Acceso Abierto CSR Actions in companies and perception of their reputation by managers: analysis in the rural area of an emerging country in the banking sector(MDPI, 2018-03-22) Del Brio, Jesús Ángel; Lizarzaburu Bolaños, EdmundoThis paper tests, from a managerial point of view, the influence of Corporate Social Responsibility (CSR) actions directed towards health and environmental matters over the perception of a company’s reputation. The literature review suggests an absence of this kind of study focused on the banking sector of developing countries. CSR activities oriented to health and subsistence in the rural areas of emerging countries are proved to hold a positive influence on the perception of managers of the banking sector of corporate reputation. On the other hand, it has not been possible to validate whether CSR activities oriented to environmental issues (or infrastructure) in rural areas will positively influence the perception of Peruvian banking sector managers of corporate reputation. The outcomes mentioned seem plausible due to health and subsistence being undoubtedly the most valued factors among people living in rural areas, where there are the most development deficiencies. This work contributes by empirically analyzing a relationship barely addressed in the field of business administration: the influence of CSR and corporate reputation. Furthermore, the authors take the analysis to a context unexplored by previous researchers, applying the concepts to the banking sector of an emerging country.Ítem Acceso Abierto Effects of CSR and CR on business confidence in an emerging country(MDPI, 2020-06-26) Del Brio, Jesús; Lizarzaburu Bolaños, EdmundoCorporate social responsibility has been one of the main pillars of development for companies in developed countries and studies are being conducted for developed countries and the productive sector of the economy. Therefore, the main objective of this paper is to analyze the relationship between corporate social responsibility (CSR), corporate reputation (CR), and business confidence in the context of the banking sector in an emerging country (Peru). To test the hypotheses presented in this paper, we sent a survey to 1745 banking executive officers of the branch offices in Peru. These key individuals were selected as the target population of the study because the authors sought to study the management’s perception of CSR and business confidence. From the data obtained from the survey, it has been determined that the strategic consideration of CSR in Peruvian banks directly influences the perception of business confidence. Secondly, it has been demonstrated that the strategic consideration of CSR in Peruvian banks positively influences corporate reputation and, finally, the perception of the importance of the corporate reputation of Peruvian banks and significantly influences the perception of business confidence by the managers. The main contribution of this paper is that it analyzes empirically how business confidence is perceived by managers, who are the main agents involved in implementing CSR actions, based on their opinion of the strategic consideration of CSR and the perception of CR in a context barely investigated, an emerging country.
